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The Wax Blog

The battle for online attention and engagement is fiercer than ever. Rather than trying to improve this situation with more deep content, too many marketers are contributing to the problem...

In this next installment of our series on major trends in communications for 2022, we’re talking about interactive content as part of a strategy that works in tandem with emotional...

People have been appealing to emotions to motivate others for millennia. Aristotle himself established techniques for emotional appeals that were quite persuasive. While appealing to emotions may seem manipulative, it’s...

In the digital world, efficiency is vital, and nothing says efficiency like Artificial Intelligence (AI) tools tailored to simplify content creation. Two popular choices, WriteSonic vs Jasper, have captivated content...

Voice search is gaining in popularity and you can’t afford to ignore it. It’s part of SEO that marketers don’t often think about, although we were writing about it at ...

People ask me all the time for “great marketing books to buy now.” Because my clients are either business owners or lead marketers in a fast-growing company, great means: An...

Once upon a time if a search result was at the top, it was considered the best. Now, a search result is superior if it has placement as the featured...

WordPress is the best content management system for most website owners these days. It has a huge community with great plugins and themes. There are also tons of WordPress migration...

NOTE: We get a lot of marketing news releases. We thought posting the most recent, relevant, and otherwise noteworthy might be of interest to our readers and subscribers. Follow the...