2015 Marketing Plan task number seven

2015 Marketing Plan task number seven

Who is your dreamboat customer?

Who is your dreamboat customer?

I want you to close your eyes and think about this dreamboat customer. Are they super rich? Would they buy over and over and rave about your brand everywhere? What would their persona be like? How about their buying behavior?

Okay, now answer the same questions from yesterday for this love-of-your-life. If you seriously, honestly, already have that customer, you’re done for today!

Here are the questions again, slightly adjusted:

  • Man or woman?
  • Education?
  • If B2B, how big is their company?
  • If B2B, what role do they play at the organization?
  • Exact age?
  • How will you meet them?
  • How fast will they buy?
  • How much information do they need before they buy?
  • Where do they conduct the transaction? (In your store, online, on the phone if you’re a consultant, etc.)
  • What is their average purchase per year?
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  • Pingback:2015 Marketing Plan task number ten | Wax Marketing Blog
    Posted at 11:04h, 19 December Reply

    […] Day 7: Hello, Dreamboat! In step 7 you fantasized about your absolute dream, ideal customer. If you already have that customer (your current best customer), lucky you – this was an easy task. If you don’t quite have that customer yet, then you took some time identifying him/her with another set of questions that gave you plenty of insight, but stopped you just short of stalking… […]

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