3 Things All Great Digital Marketers Know

3 Things All Great Digital Marketers Know

3 things all great digital marketers know, that you should too if you want to capture the power of integrated marketing. Online promotion and customer activity tracking have changed the face of marketing forever, that’s a given. As a result of this I’m seeing some disturbing trends in digital marketing including a strong bias against  elements of marketing that have always packed a powerful punch. Every day there’s a new digital “expert” telling me that numbers don’t lie. Or that I need to add a tactic within my marketing strategy that is counter-intuitive to the overall plan, mainly because another digital marketing campaign found success using that tactic.

I’m grateful to have the pleasure of working with true geniuses in the field of digital marketing. Here are three things really great digital marketers all understand  about integrated marketing:

1. Numbers are only half the story. Anyone who’s done a ton of A/B testing will tell you there are some really weird subject lines and promotions that take off like a rocket. And we don’t always know why. Great digital marketers know you have to throw in a few wild cards, particularly at the beginning of the campaign, because what the numbers will tell you will work, isn’t always what works.  Numbers, plus experience and a bit of gut feel or intuition will always give you the best result.

2. Traditional media is still relevant. A lot of folks on the digital side look down their nose at print, network TV, direct marketing and other forms of traditional advertising and PR. Great digital marketers know that the best results (and this holds true for my IMC campaigns as well) result when there is an attempt to create synergy between digital tactics and traditional media. It may not be as glamorous as content marketing right now, but a good hit on local TV will always deliver for consumer brands. Learn how to synchronize digital tactics with these efforts, and they can provide a tremendous boost for online results.

3. Customer behavior trumps demographics. Digital marketers live and breathe off data, but using demographics and big data is only as important as how well it predicts behavior. Great digital marketers know the area to research and test is customer behavior. Where do they get their information? How do they behave on a landing page? When do they buy? All of this information, as I’ve mentioned before in my conversation about Warby Parker, is more important than building huge grids of personal data.

Bottom line? Great digital marketers haven’t thrown the baby out with the bath water. Intuition, creativity, traditional media and behavior are still vital components of a modern marketing campaign, no matter the medium.

Let me know if you’ve got anything to add to this list?

1 Comment
  • Mike
    Posted at 16:32h, 20 December Reply

    Hello AY88!With the way our economy is going and job seuricty being a thing of the past, the answer to your question, Is it worth the time and effort to get into Internet affiliate marketing, like Amazon affiliate? YES!Many people are earning a nice income as an affiliate marketer, UNFORTUNATELY the sad truth is a considerable amount of people who start out attempting to earn income online as an affiliate marketer fail miserably.Why?Several reasons. They picked the wrong niche or the niche might be to competitive. But the BIGGGGG reason why they fail is most don’t have their own personal email subscriber list or don’t know how to build one.With your own list, you basically have a license to print money. You see what you have with your own email list are people to email your affiliate offers to. They are proven buyers of the product you’re offering. It’s much better than the hit and missadvertising that beginners engage in. Your email list would be targeted and responsive because you would be building a relationship with them by sending them good information they can use to help them in whatever they’re doing. This could be anything like making money online , woodworking , gardening, etc.So if I were you I would start out by building an email list first. Then progress to selling for Amazon as an affiliate.Hope this helps!

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