09 Jun 5 easy steps to finding content for social media
On Monday I wrote about services firms that were missing a huge opportunity by ignoring social media. But I truly do get it…it’s hard to find time to sit down and post good stuff on a regular basis. And if you provide consulting or other services where your expertise must be proven at all times – you can’t just have the admin do it.
But face it – social media is here to stay and you need to jump in, even if it’s only in a small way. Most people start out by thinking that they have to provide all the content themselves and this is simply not true. Here are some easy ways to find good content for your social media networks – and how to make it easier.
1. Find 3-5 blogs in your industry where a) you agree with the writer’s opinion and b) they post regularly with good content. You can start out by having an admin or someone else pull a bunch of blogs in your category, or simply go to a blog directory and review the ones in your category.
2. Don’t choose blogs by the top dogs that everyone reads – do your research and find ones that have GREAT content but are a bit more obscure. Why? You want to be posting content that everyone isn’t already reading. You should think of yourself as someone who finds information for others. I love discovering smart bloggers in PR and marketing and posting their content. I find great content, I learn something and another hard-working virtual colleague gets a plug. What could be better?
3. Subscribe to email newsletters in your genre. I often post content from MediaBistro – they send out an email newsfeed every morning with all the postings from their sites. There are tons of email newsletters still out there with great content.
4. Speaking of newsfeeds…go to PitchEngine and subscribe to their PitchFeed service. You’ll get online releases in your industry on a regular basis. You can provide “breaking” news on your social networks – how great is that?
5. Finally, find the traditional media that writes about your industry and RSS feed (or email subscribe) those columns, video, etc. You can choose specific RSS feeds from NPR, for example.
I keep my feeds on my Google homepage, but a lot of people set up Google Reader to do it. Where they sit and how often you look at them is up to you.
Finally, remember that you don’t have to read the whole piece before you post it…just review the first paragraph. If it’s someone you read often you will eventually know even from a headline that it’s something you want to post. People will begin to share your posts on Facebook and retweet you on Twitter before you know it. Now…share with us YOUR creative ways to find content!