Write a pitch that is short and gets to the point FAST. I always start with the phrase "I'm suggesting a segment on..." I NEVER build up to what I want. I am blunt and to the point. If they want it, they want it.
Want to know how to pitch a freelancer? Elizabeth M. writes about business and technology primarily in the Minneapolis-St. Paul market. I stopped her on a busy street this week and amid planes, trains and automobiles (ok may not trains but it sounds like it) asked her some questions about how she likes to be pitched, what stories she likes and her pet peeves..
I’m speaking at the PRSA International Conference in Boston today on a topic I’m really passionate about. Personas have been a great tool in marketing for decades. In the modern communications world, personas are incredibly helpful but not often used. One area where they can...
With increasingly fewer editorial hits available from traditional print, our own platforms need to prop up newer clients' placement lists. If a client is newer to social media, we're expected to add the necessary reach through our own accounts which are expected to be substantial.
Radio editorial and advertising work very closely together on many commercial stations (NOT public radio or news shows remember). Share leads to an ad rep and they may return the favor by mentioning your name to a producer...and again it's now a 'warm' pitch instead of a cold call
I know I've harped on these points many times but just once more, here's what will get their attention:
Be creative. Many media people are bored and anything that makes them laugh or scratch their head will get noticed.
Tell the backstory not the benefits of your product. Make it sound fun/quirky/strange etc.
Be quick and to the point. Hook them with something fun/quirky/strange and then quickly tell them what you want.
Have a GREAT subject line that draws them in. We've had people use ours as the eventual headline of the story.