07 Nov Are promo materials still worth it?
I’ve been writing quite a bit about content marketing and the appeal of having your intellectual capital on full display online. But a client asked me this question the other day, and I thought it was worth answering.
Are promotional materials (swag, tchotchkes, doodads or whatever you call them) still worth it? The answer has to be a resounding yes! Promotional materials are an excellent add-on to an integrated campaign. Mugs, t-shirts, a URL on the back of your car…all of these are excellent reminders and for the most part, really inexpensive impressions. One of the most memorable promotional pieces I saw once as a pencil that changed color depending on the mood of the user. That was certainly a conversation starter for the brand. (Here’s the URL for that product, if you’re interested: http://www.qualitylogoproducts.com/pencil-personalized.htm )
Here are a few ideas that work well for “on the ground” marketing to supplement your online work:
- If you want to bump up your web traffic, try paying a few people running the next 5K to wear a t-shirt bearing your company logo and website address. Sometimes family and friends will do it for free.
- Find a really unique product that people won’t want to lose. Stay away from stress balls and other things are commonplace.
- Hand out hats to your friends (again, runners or x-country skiers always love a free hat!) and make sure they wear them. Often, you’ll create brand ambassadors for your product as well. People always ask about a logo or brand someone is wearing.
- Find an inexpensive piece of swag and donate it to event gift bags. They always need more little gifts.