Author: Bonnie Harris

04 Dec

Posted at 09:38h in Digital Marketing by
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Once upon a time if a search result was at the top, it was considered the best. Now, a search result is superior if it has placement as the featured snippet, also known as  position zero.  This Google update populates snippets of information and positions them at the very top of search results for a quick and easy answer without ever needing to click on the website. In the SEO world, it is prime real estate to have your content featured.   How can marketers optimize their content for position zero?

Use Imagery for Position Zero

Often the snippet at position zero will include an image or most recently a video. Including relevant images or videos in your content will provide a visual element for the keywords you are targeting. In addition to imagery and videos benefiting your rank, it also enhances the user experience. For example, if you are searching “How to use on-SERP SEO?” a video explaining the process would enhance your content and also increase your rank for achieving that superior placement. Position zero makes RRR content even more important because those added benefits like photos, videos, tables, etc. will help in ranking content. Try turning your normal blog into a video or an audio blog.  If you do a monthly podcast, turn that conversation into a blog.

Stand Out with Lists and Tables

Sometimes position zero snippets are formatted like bulleted lists and tables.

27 May

Posted at 19:52h in Digital Marketing by
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Since the announcement of nationwide 5G, it seems that almost every day, a cellular provider comes up on the television during a commercial break to tell us that nationwide 5G is going to revolutionize the world. Now, two years after the first introduction, Americans are starting to see 5G phones and plans become more of a common occurrence. Sure, 5G means faster internet browsing and higher quality video streams, but mobile users aren’t the only ones getting an upgrade with 5G capabilities. The launch of nationwide 5G is also great news for the Internet of Things (IoT) market. In this second installment of the Wax Marketing Blog’s “5G Experience Series”, I will be talking about how the already powerful IoT market will be seeing record-breaking growth in 2021. It’s All About Speed It’s no secret, the success of IoT over the past two decades has come down to how fast it can perform data transfers. When 4G was released, it was meant specifically to enhance mobile data services. It was never optimized to ensure that IoT would have the same improvement nor was it strong enough to handle the billions of devices trying to link to it. That has all changed with 5G. It has been reported that 5G will be 10 times faster than current LTE networks. This massive increase in speed will allow IoT devices to communicate and share data even quicker than before.   How Many Devices is too Many?

06 May

Posted at 08:41h in Digital Marketing by
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We are officially living in a world where nationwide 5G technology is an everyday reality. For most people, this means faster phones, internet, and streaming capabilities. For digital marketers, it’s a new realm of possibilities just waiting to be explored. As digital marketers, we work in an industry where user experience is at the top of every company’s priority list, and with 5G, it seems anything is possible. In the Wax Marketing Blog’s first installment of the “5G Experience Series”, we will be looking at 5 different ways 5G technology will open new doors for digital marketers.  

5 Ways 5G Will Change Digital Marketing 

  1. Video Marketing
In 2020, mobile video advertising in the United States nearly doubled while still operating on mostly 4G internet speeds. Now, in 2021, the industry anticipates mobile video advertising to rise yet again due to the capabilities of 5G technology. While it currently takes about six minutes to download a 2-hour movie with 4G, it takes around 3.6 seconds with 5G. This dramatic increase in speed allows for video marketing to explore campaigns with higher quality content at a more consistent rate. As higher definition video becomes more accessible on more devices, consumers will be more likely to open video advertisements.  
  1. Acceleration in The Mobile Ecommerce Industry

31 Dec

Posted at 12:30h in Content Marketing, Digital Marketing, Integrated Marketing, Social Media by
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In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes:
  • Advertising & Promotions
  • Content & User Experience
  • Social & Relationships
  • Commerce & Sales
  • Data & Management
Industry professionals often refer to the programs used to perform daily business activities as a “stack.” This buzzword was first coined by tech companies to indicate a group of programs used to create a single web or mobile application, and the term “stack” is now used more broadly to indicate a group of programs or services that help a business unit achieve its goals. With the seemingly daunting number of options available, it can be difficult for businesses to decide which stacks are right for their business needs, especially now with teams working remotely. If your distributed teams are having a hard time collaborating effectively, it might mean that your business needs to take a look at its current marketing technology. The first step toward finding a solution may be to take inventory of what tech is working and not working for your teams, and try to categorize them into one of the five buckets. If you’re not quite sure where to begin, keep reading for some starter points on what key areas your teams can review and optimize.

Advertising & Promotions

31 Jul

Posted at 07:35h in Nonprofit by
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A chatbot is a computer program simulating and processing human interaction and conversation. The main purpose of chatbots is to help businesses get closer to their audience. Chatbots have become increasingly popular in recent years, and more and more businesses use them in order to provide support to their clients and improve customer service. According to Blue Meta, digital marketing agency in Vancouver, 80% of all businesses in 2020 want to have their own chatbots, and over 60% of young people use them on a regular basis.  

7 Ways Nonprofits Can Use Chatbots

  • Answering FAQs
Many nonprofits use chatbots to answer FAQs directly and quickly. Responding manually to the same questions from donors over and over again is a drain on resources. In this case, a chatbot is very helpful. It can provide links and information that will help to resolve up to 80% of user problems. It will make the visitors of the organization's website feel at home by providing them answers to their questions instantly. If there is a question that needs a human response, a chatbot can always send a user to an agent.
  • Stating the organization's history

06 Mar

Posted at 10:25h in SEO by
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Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. SEO is one of the most important segments of digital marketing and without it, you can't expect great results. This is why more and more people try to master the art of writing SEO friendly content and using this technique to rank higher on Google. Despite best efforts there are still many common SEO misconceptions. This article will break down the 6 most common mistakes and teach you how to do the right thing instead. Let’s take a closer look.

30 Dec

Posted at 14:22h in Digital Marketing, Uncategorized by
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If you’re browsing a company’s website these days, chances are likely a chat frame will pop up in your window. You’ll typically be greeted by a friendly photo and a “Hello there! How can I help you today?” Welcome to the era of the chatbot. This popular marketing trend is here to stay, and if you’re not already using one, you’re probably missing out. Want proof? From customer service to information sharing to sales, there are incredible possibilities for incorporating a chatbot into your marketing strategy - and no coding experience required! With some time investment up front, a chatbot can offer your clients and prospects a level of engagement that wouldn’t be possible otherwise. Here are some reasons to get on board:
  1. Customers want personalization, and chatbots deliver.
Today, customers simply expect personalized service. Though automation may seem contrary to that idea, chatbots can tailor content to an individual’s specific needs in real time. The flexibility of chatbot programming and settings allow you to build frameworks of messages around common customer profiles. This allows the bot to deliver accurate information for a wide array of user needs. You also define the rules for which visitors see your chatbot and when, whether that’s all visitors immediately upon accessing the site, first-time visitors only or those who spend a specific amount of time on your pricing page. And it’s a good practice to build in the option for users to connect to a human employee if they wish. Customers appreciate the quick, personalized service that a chatbot provides.
  1. Chatbots can save you time and money.

20 Dec

Posted at 15:00h in Social Media by
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Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel reveals Instagram updates frequently, and keeping up with social media changes is a challenge. So lets us find some of the most important Instagram features that benefit both users and marketers. Since its launch, Instagram has added many features that benefit both brands and personal users with paid ads as well as organic posts. Let’s dive deep into Instagram’s classic features and new updates.
  1. Instagram Dark Mode
Users can now enable dark mode for Instagram. Instagram users with certain operating systems such as iOS 13 and Android 10 are now experiencing the darker version of Instagram on their mobile devices. If you have these versions, you can now enable and disable through display themes.
  1. Restrict
Instagram has launched a new feature called Restrict that will allow users to block interactions from users. Restrict feature is different from blocking someone because the profile which has been blocked will know that they are blocked. If a user sends a hateful comment to your account, no one will be able to see it but them. The account user will be able to reveal the comment if they are interested, otherwise restrict comment will be in its place.

08 Oct

Posted at 09:45h in Content Marketing, Customer Behavior, Integrated Marketing, Project Management, Social Media by
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Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups to target. But the wants, needs, interests and values of a customer cannot be determined...