I want you to close your eyes and think about this dreamboat customer. Are they super rich? Would they buy over and over and rave about your brand all over the place? What would their persona be like? How about their buying behavior? ...
But really, the best way to define your best customer is to combine those demographics with more information about what they do, how they think and most important, how they buy. In other words, what is their behavior? These are the customers who are loyal...
For today, I'm giving you an easy task. How will you measure your progress?...
Now that you know your end goal for 2015 you need to quantify it. This means coming up with a goal number for your 2015 marketing plan. This might be hard for some people so here's a woo woo way to make it easier. (Stop wrinkling your nose and read on my friends. I led a team that built a $25 million dollar business in five years. You can't do that without a bit of woo woo. By the way, to all my former employees at Shamrock for whom this was probably an incredibly painful experience but you stuck with me, thanks and I'm sorry.)
Back to our regularly scheduled programming. I want to remind you that setting goals is part of the personal philosophy by which you run your business. Some people may have had a hard year in 2014 and want to sandbag it for 2015. This is okay! Maybe you've had some setbacks and just staying even would be fantastic. Maybe you've redirected your brand or company and you know you'll sell less in 2015. This is okay too.
On the flip side, if you're an aggressive personality, you might always choose stretch goals. Or perhaps you're a strong believer that "thought transcends matter" and you think whatever you set out there you'll manifest.
Now, if you've chosen a goal that contributes to your end goal, you'd better know what percentage turns into actual sales. If you don't know this, you might not want to use that goal as a contributing factor, as you don't know enough about it. Think on that. If you do know, then just do the math to quantify your goal.
Once you understand how YOU PERSONALLY set goals, it's easy to come up with a number.
Okay, on to task number two. Here we'll define your END GOAL. This is the goal your plan will drive toward. Please don't spend more than 15 minutes on this one. ...
Dig out your 2014 marketing plan. Highlight anything you really wanted to do that you didn't get to, but still would like to do in 2015. You are not allowed to use this as an exercise to yet again beat the crap out of yourself....
Every week of December you'll be given a task per day to complete that should only take 15 minutes or so. The tasks will be Monday through Friday, so you can catch up on the weekend anytime, or do two tasks in a day, however...
Thank you to Campaigner for sending along these tips to improve your email marketing tactics!
Black Friday deals. Holiday sales. Travel promotions. New Years offers. This holiday season, all email marketers and online retailers are in a hunger games of their own: keeping their promotional emails alive – and out of the spam folder – will determine their ability to survive the email marketing games. Avoiding the dreaded delete button is a taxing battle, as 23 percent of consumers claim they get overwhelmed with holiday offers and just ignore them, while 31 percent look, but rarely take action and make a purchase, according to a recent Campaigner survey.
Similar to how Katniss Everdeen puts on a façade to entice her sponsors, email marketers need to adopt a mix of eye-catching graphics and personalized content to make a lasting impression. In the spirit of The Hunger Games: Mockingjay being released later this month, here are a few tips for email marketers to channel their inner Katniss and emerge from the arena as a victor. May the odds be ever in your favor!
1. Channel Your Inner Katniss with Fail-Safe Precautions: With her life on the line, Katniss never makes the same mistake twice. Taking fail-safe sending precautions prevents the same from occurring in your email marketing campaigns. You’ll be sure to ruin your chances with customers if you spam them with emails they can’t open. With more and more consumers reading email via smartphones or tables, be sure to implement responsive design (mobile) templates to make your content easy to read and interact with. Otherwise, similar to how the cannon blast signals a tributes demise, you’ll become a victim of the delete button and will leave the email marketing games early.
2. Your Email Marketing Mockingjay – Make an Impression:
