Posted at 09:00h
in
IMC
by Bonnie Harris
For today, I'm giving you an easy task. How will you measure your progress?
Looking back at
Day 4, measuring Example A might be a monthly sales review. For Example B, perhaps you will review the number of new clients (or maybe even proposals you've generated?). Example C is even easier - just download your Google Analytics reports.
Here are a couple good axioms for measurement:
- If your transaction volume is low, measure things (like proposals) once a month or so that lead to sales.
- If your transaction volume is high, you may need to measure weekly, or even daily.
Easy peasy! Stop saying this is too simple. When it's done well, marketing
is simple, but effective.
Guess what? You're one week closer to your 2015 marketing plan!
Here's a roundup of what we covered in steps 1-5.