15 Aug A Book by Its Cover? No More! A Case for Traditional Marketing

Joe Gura, one of my colleagues at West Virginia University, recently gave a great presentation at the Integrate 2014 Conference about an innovative approach to video that's reshaped the integrated marketing communications landscape at Microsoft. He also discussed ways that anyone can incorporate integrated video...
Have you always wondered how the "big guys" succeeded? WebPower Up breaks it down nicely in this infographic, with nuggets of growth hacking wisdom you can take away and apply to your own strategy. by borisbenko. ...
I recently came across a really good article by Rohan Ayyar, contributor author to Entrepreneur, about "old school" marketing channels that still serve a purpose in our increasingly digital world. It underscores the true value of integrated marketing. Even when digital marketing seems poised to completely...