11 Dec Becoming developer-savvy
Consider a development environment for your next ecommerce site...
Author: Bonnie Harris
05 Dec God I wish I’d thought of this one – marketing humor
Making the right career choices. ...
28 Nov Why brand journalism means being a good neighbor first
It doesn't take that long to become a "good neighbor" and develop the type of relationship in which your brand or product or service has credibility and trust. And therefore has license to offer solutions. This is what you must do if you plan to...
27 Nov Optimizing with SEO Clerks.com
Today, however, optimizers acknowledge the need for social media followers and creating articles with the sole purpose of SEO. On top of that, they must stay within the rules for Google Panda, Penguin and whatever else comes down the road.This is where many brands or...
12 Nov Digital marketing BS detector
Digital marketing BS detector...
07 Nov Are promo materials still worth it?
I've been writing quite a bit about content marketing and the appeal of having your intellectual capital on full display online. But a client asked me this question the other day, and I thought it was worth answering. Are promotional materials (swag, tchotchkes, doodads or whatever you call them) still worth it? The answer has to be a resounding yes! Promotional materials are an excellent add-on to an integrated campaign. Mugs, t-shirts, a URL on the back of your car...all of these are excellent reminders and for the most part, really inexpensive impressions. One of the most memorable promotional pieces I saw once as a pencil that changed color depending on the mood of the user. That was certainly a conversation starter for the brand. (Here's the URL for that product, if you're interested: http://www.qualitylogoproducts.com/pencil-personalized.htm ) Here are a few ideas that work well for "on the ground" marketing to supplement your online work:05 Nov Social media and holiday shopping in 2013
Statistics on how social media will influence holiday shopping in 2012....
01 Nov Developing a content marketing strategy
It all boils down to having a good content marketing strategy BEFORE you begin writing. Recently, I found a great article by Steve Lazuka on developing a strong content marketing strategy: ...
24 Oct Six reasons why if you failed with a blog, you’ll suck at content marketing
The new buzz about content marketing or "brand journalism" is really about the brand creating the content, rather than waiting for media to publish something about the brand. It falls in line with the increasing sense of urgency (also called impatience) of business owners to get their name out there fast. I don't blame them - technology makes it possible so why not do it. I do have a word of warning however. If you have tried and failed to maintain a blog, you will be even more hopeless with content marketing. Here are some of the reasons why most small businesses fail at producing content:22 Oct Why content marketing?
A primer for content marketing from the Content Marketing Institute...