Over the past couple of weeks, we’ve explored the cons (and pros) of Google Panda as well as some tips to make sure your blog meets the new criteria. This week, I want to look a little bit more generally at the things that you need to do if your website has already been hurt by Google Panda.
Today we tap into the brilliant (if somewhat twisted) brain of Ayushman Jain, 20-something IBM engineer and writer from Bangalore.
In the age of cosmetics, botox and anti-aging creams are we paying enough attention to our online "appearances?" Is your website design just putting off traffic on a daily basis because it too is out of date? Simply put, do you come across like an old fuddy duddy on the Internet?
These are just a few hard facts that need a reality check every now and then as one spends more time creating content. Internet standards have changed a lot in the past few years. So has the of audience and the kind of content they're looking for. The most important thing for a dope site has become the content quality and variety of your online presence.
Your website will lag in rankings and traffic if it doles out advice that makes you sound like a crabby old aunt. Here are a few tips for keeping up that youthful attitude in your content:
It's really hard to sell yourself and reaching out to bloggers to offer a guest post can seem really intimidating. I was going to write more about it today but instead thought I'd take the initiative (translate: feeling lazy) to find a few of the better posts on guest posting out there. These are some folks (some known, some not so known) that seem to write well on blogging topics - each has written about the topic from a different angle, so I hope it's helpful for you. Here you go:
Last week we took a look at some of the pros and cons of the Google Panda changes. This week, let’s consider some of the things that you’ve got to do differently on your blog to help your website thrive under the new regime:
In April I wrote about guest posting as a way to improve your online reputation and I think we all know why it's great for your traffic numbers. (If you're not sure, here's a great post from sideincomeblogging.com that explains it in detail.)
You may not be sure HOW or WHERE to guest post. And you may also be banging your head against the wall at yet another social media task that has no immediate ROI. Just trust me, guest posting is an important part of your online marketing tasks. And it doesn't have to be a time drain. Here are some easy ways to find good blogs to write for, and tips on writing them:
On Monday I wrote about services firms that were missing a huge opportunity by ignoring social media. But I truly do get it...it's hard to find time to sit down and post good stuff on a regular basis. And if you provide consulting or other services where your expertise must be proven at all times - you can't just have the admin do it.
But face it - social media is here to stay and you need to jump in, even if it's only in a small way. Most people start out by thinking that they have to provide all the content themselves and this is simply not true. Here are some easy ways to find good content for your social media networks - and how to make it easier.
by Beth Graddon-Hodgson
[caption id="attachment_3217" align="alignright" width="300" caption="Most people could refrain from a cute panda picture when writing about this topic. I could not. B. "][/caption]
The changes implemented earlier this year by Google Panda have caused widespread panic online with many businesses seeing a drop in their rankings. Now that the dust has settled, over the next couple of weeks we are going to be exploring some of the things that you can do to make your blog content a bit more in line with the new guidelines that Google has set out.
But first, to give you a better understanding of what these changes mean, let’s look at the pros and cons as they pertain to your blog content:
If you ask me, consulting firms and services companies are missing the boat with social media. I worked in that industry for 16 years - the story of the "shoemaker's son" is never more relevant than in this one. Most consulting firms simply don't put as much effort into things that don't have an instant ROI. I get it - margin is king in that business. I'm not talking about freelancers and solopreneurs here - I'm talking about firms with staff that are out there fighting the good fight every day - and missing a major weapon in their arsenal. Let me tell you what that weapon is: