Author: Bonnie Harris
21 Mar World Poetry Day, twaikus and why social media is supposed to be fun.
SOCIAL MEDIA IS SUPPOSED TO BE FUN...
17 Mar OPB’s – Day 4
Even though John Moore has worked with some of the biggest brands out there (Starbucks, Whole Foods) his blog Brand Autopsy has a lot of no-nonsense advice and thoughts on a variety of marketing topics relevant to any size business....
16 Mar OPB’s – Day 3
You may have seen cartoons and other fun visuals on my site on Wednesdays along with the "wordless wednesday" tag. That's because I'm a huge fan of the Wordless Wednesday site....
15 Mar OPB’s – Part II
Most people read Copyblogger and Problogger but the blog I really like on blogging is The Blog Herald....
14 Mar Other people’s blogs
I highly recommend Steve's blog if you believe (as I do) that it the synergy between traditional media and online/social media that drives messages forward at the fastest speed....
09 Mar On the internet nobody knows you’re a dog
On the internet nobody knows you're a dog, but they can spot a marketer a mile away....
08 Mar A personal keyword primer
If you’ve ever doubted the importance of careful keyword selection when writing blog articles or doing anything else online, I’ve got a great example for you out of my own situational files. While I’m very careful about inserting effective keywords when writing articles, and put a lot of thought into titles or headlines; I’d never really paid much attention to how the name I choose to use has affected by online presence. The thing that you need to know about me is that I use whichever last name seems more convenient at any given time. Sometimes I’m “Beth Hodgson” other times “I’m Beth Graddon-Hodgson”. Much to my husband’s dismay , I don’t think I’ll be using the former online anymore. Here’s why: • Beth Hodgson is not unique, Beth Graddon-Hodgson is. People trying to find me online are getting this gal instead . While she may have red hair and a husband whose name starts with “J” as well, I don’t live in California or have a guinea pig named Snowball. • Point one is causing people to modify their queries. If people searching for me don’t know to throw ‘Graddon’ in there, they’re adding something else to hunt me down. ‘Beth Hodgson WriteSourcing’ ‘Beth Hodgson Toronto’ ‘Beth Hodgson Canada’ and ‘Beth Hodgson writing’. I’m not only hard to find, but this little point is throwing off my ranking success!07 Mar Why you need to use slideshare
...
03 Mar Transitioning from freelance to full-time
Thanks to freelancer Mariana Ashley for this piece. Many of our readers struggle with the choice, especially with companies beginning to hire again, whether to suffer the slings and arrows of self-employment/entrepreneurship or to go back to a corporate career. Neither choice is "right" or "wrong" - but if you do choose to return to corporate life, here are some great suggestions for the transition!
The recent economic recession has not only changed the face of the market, but also the state of jobs. Work is becoming more difficult to come by, and with so many people facing a bleak financial future if they stay on their current career paths, it is no surprise that many freelancers in the public relations field are now going back to full-time positions in order to make ends meet.
Transitioning from freelancing to working full-time can be tough. Before you can even make that change, however, you will need to find a job. If you are still looking to stick within public relations, look for leads with your past clients and update your resume to reflect all of your freelance experience. You may also need to brush up on your interview skills if you have not been in the job market for a particularly long time.