I remember the first press conference I ever ran. It was for the Sierra Club, to announce the results of a study in which they found antibiotic-resistant bacteria in most of the turkeys purchased in local grocery stores. 10 years ago this was shocking news and we had film crews, print journalists and even a few people from the agricultural companies there.
Today this wouldn't be big enough news to hold a press conference, much less to draw people to an actual event. It's too easy to do interviews, write a story, even get video without needing to leave your desk. That doesn't mean the news conference is necessarily dead. It just means before you do one make sure you have a really good reason. Or something that will draw attention to your news. Here are a the few good reasons left to hold a news conference:
I remember the first press conference I ever ran. It was for the Sierra Club, to announce the results of a study in which they found antibiotic-resistant bacteria in most of the turkeys purchased in local grocery stores. 10 years ago this was shocking news and we had film crews, print journalists and even a few people from the agricultural companies there.
Today this wouldn't be big enough news to hold a press conference, much less to draw people to an actual event. It's too easy to do interviews, write a story, even get video without needing to leave your desk. That doesn't mean the news conference is necessarily dead. It just means before you do one make sure you have a really good reason. Or something that will draw attention to your news. Here are a the few good reasons left to hold a news conference: