Author: Bonnie Harris

It's clear that today's media environment has made placements in print magazines more and more challenging for the Average Josephine. Although the blood loss may have slowed, magazines have reduced editorial pages significantly over the past few years. Of the pages that remain, many are forced to promise coverage to advertisers in order to stay afloat. Add to that the fact that most editors are doing 3x the job they used to because of staff cuts, and it's a tough challenge. Yet print magazines still remain (in my opinion, certainly not everyone's) an important part of many media campaigns. Getting an editor's attention can be key to promoting your product, book or service. In the last couple of years, we've started doing things a little differently here at Wax...and I'd like to share some of the creative ways we get an editor's attention.

Whether or not you were up for some loving this week is inconsequential around here, because we’re ready to get into the spirit of this Hallmark holiday and revisit some of the posts that we loved and that seemed to hit readers with Cupid’s arrow! Okay, now let’s put the cheesy aside and get down to business; here are some of our top posts that really got readers captivated, thinking and discussing! 1.     Blogger Semantics - the term ‘blogger’ is a broad category and at times that can be aggravating.  There was some fun debate happening, but in the end, the general consensus seemed to be that the ‘professional, corporate blogger’ types prefer to steer clear of the ‘blogger’ label because that gets misinterpreted and professionals aren’t always taken seriously as a result. My opinion on this subject hasn’t changed – I still will not call myself a ‘blogger’- but I would like to know how you define these blogger semantics!

I love this post....the Wax blog is quite popular in the UK for some reason . Does our humor seem British? BH Last year I wrote about a few things that you should consider when you’re using language to reach your target audience. Since this blog has a large international following, it’s a topic worth revisiting to learn how you can ensure that your blog appeals to your readers from the UK and other international destinations! Here are a few things to consider whether you’re a US business trying to have more worldwide appeal, or you’re an international business trying to appeal to that core target audience:

My first reaction when I saw the Groupon Elizabeth Hurley/rainforest ad was, like a lot of people, YUCK. Then I saw the ad with Timothy Hutton and wondered what the Dalai Lama would think? Would he say, as my  friend Dan Buettner told me long...

A couple of weeks ago, I wrote about using a traditional marketing call to action in your blog, and many of the insightful comments lead me to put a little bit more thought into the subject. I’ll be honest, when I began writing that post, I wasn’t even contemplating use of a call to action in a new media way. I was thinking of it in a traditional marketing way; you know, where the end of a direct marketing campaign says “quick calls us because we’ll do good things for you and gives you free stuff” (and often sounds a little more like the furniture salesman who cornered me in the store the other day and said “hey, I’m not supposed to, but if you buy that couch today, I’ll throw in the $75 scotch guard for free” though I’d said I was only getting design ideas). Anyway, nothing against marketing professionals that use that kind of call to action, because there are some scenarios where it’s more than appropriate and necessary. But last week, what I was really getting into was whether or not that specific pitch was appropriate for a blog. While the comments debated the subject, some saying “yes we use a call to action in our blog posts” I began to realize that the used car salesman approach is not the only thing that readers were thinking about. Bonnie nailed it with her comment that “I think it really depends on how the call is written. You can freely include them if you stay away from sounding like a stereotypical used car salesman.” So, let’s look at some other ways that you could reasonably define a call to action with a new media twist.