Author: Bonnie Harris
01 Mar Why my dog adds followers faster than I do
I thought taking a look at how @bartthedog pays attention to his social media might give you an idea of how he's added more than 3000 followers in such a short time - with very little effort....
26 Feb How to tell a client their ‘baby’ is ugly
In honor of being incredibly lazy this week, here's one of my fave 2009 posts - the last Friday of every month I'll throw a repeat of one of the more popular posts, just in case you missed it! [stextbox id="alert" color="000000" bgcolor="17e8e8"] A product, service or book is probably the greatest thing in the world - to its creator. But when an editor or producers says "pass" it's the publicist who has to tell the client. Sometimes ZERO media are interested. And for anyone who has written a book, started a business or provided a service, that can be a pretty personally hurtful message no matter how carefully it's couched. For me, it's the equivalent of having to tell clients "your baby is ugly" 95% of the time, without hurting their feelings. Nearly impossible.16 Feb Not sure what to pay pro bloggers? Read on…
Thank you to professional writer and blogger Beth Graddon-Hodgson for giving us the insider info on how pro bloggers work...and how to pay them. Check out her website or follow Beth on Twitter As many companies jump on the blogging bandwagon, they’re faced with one major dilemma as they wonder “what the heck do we pay these people?” The problem is that there are companies and independent writers who have set standards that go to two extremes – those who accept bottom dollar rates just to get the business, and those who gouge their clients for all that they’re worth. With this in mind, most companies have the wrong idea about reasonable payment.15 Feb A thought on blogging…
I got so involved with answering comments on my Toyota post I neglected to write a new post before I took a long weekend. Interestingly enough, that's the time I've gotten the most comments! Thanks to everyone who is reading this blog - please don't...
03 Feb Five ways to bury bad news
Now more companies have become much more ingenious ways at burying their bad news - rather than addressing it properly...
27 Jan Toyota’s PR makes me ashamed of my profession
Toyota's PR department has been pumping out misinformation on this issue for months now and it makes me ashamed of my profession. In December, the Los Angeles Times reported that Toyota had been covering up these problems way back to 2003. ...