Author: Bonnie Harris

16 Feb

Posted at 10:42h in Social Media by
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Thank you to professional writer and blogger Beth Graddon-Hodgson for giving us the insider info on how pro bloggers work...and how to pay them. Check out her website or follow Beth on Twitter As many companies jump on the blogging bandwagon, they’re faced with one major dilemma as they wonder “what the heck do we pay these people?” The problem is that there are companies and independent writers who have set standards that go to two extremes – those who accept bottom dollar rates just to get the business, and those who gouge their clients for all that they’re worth. With this in mind, most companies have the wrong idea about reasonable payment.

15 Feb

Posted at 17:49h in News by
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I got so involved with answering comments on my Toyota post I neglected to write a new post before I took a long weekend. Interestingly enough, that's the time I've gotten the most comments! Thanks to everyone who is reading this blog - please don't...

18 Jan

Posted at 15:01h in News, Public Relations by
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Watching the Golden Globes last night and hearing all the references to Haiti made several questions come to  mind. Were they really "sad" to be there chugging champagne and getting awards? Did they really (like director Lee Daniels of Precious) think their work was suddenly 'unimportant'? Or were most of them spewing talking points from their publicists so they didn't look selfish in the light of a disaster?

17 Jan

Posted at 18:09h in Integrated Marketing, Small Business by
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There are a lot of business owners that despise marketing as much as some people despise working out. Just like going to the gym, it's easier to stay on track if you've got a someone you're accountable to. Some business owners use groups on social media sites like LinkedIn to ask questions and find guidance but I think it's important to have a live person you know that can be a sounding board for your marketing activities. There are tons of great networking groups where you can find potential contacts. Here's a list of some of the small business social networks you can tap into locally to help find your marketing workout buddy.

08 Jan

Posted at 13:29h in Integrated Marketing, Small Business by
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It's important to change up your marketing efforts and try new things...without throwing out the things that work.One of the hardest things to measure is the synergy that develops when you combine marketing mediums. It's the basis for integrated marketing communications (IMC) concepts but no one has really captured where the actual motivation occurs to get your customer to buy, call, whatever.  To keep tweaking your marketing recipe you constantly have to look for new ways to get your message out there...here are a few ways to do that each month that won't take much time.