Twitter for Marketing – A Refresher
Twitter has been one of the biggest social media platforms for more than half a decade now, which means some of your potential customers are using it. 69 million people in the US are on Twitter, but what’s more interesting is that nearly half use the social network every day. While this is a known fact, […]
Bridging the Gap with Integrated Marketing Concepts
PRSA ICON is an appropriate name for what has become a truly iconic event in the world of communications. For the past four years, I’ve had the honor of presenting integrated marketing concepts at the conference. Each year, I’m amazed at how rapidly communicators are embracing integration and using it to their best advantage. This […]
4 Big Ways to Use Livestream Marketing
Livestream Marketing and Your Integrated Marketing Plan Livestream marketing is growing in popularity in all different areas. Sports teams can now broadcast their games across the internet, bands can reach a bigger crowd online and companies can market to their unique audiences. Multiple social media platforms now offer users livestreaming marketing capabilities too. Whether you […]
Marketing Plans and Customer Experience
If you want your marketing plan to be a success, the customer experience must be central to the campaign. When you put customer experience above all other factors, you can significantly improve the efficacy of any marketing campaign. Here are three different aspects to focus on when it comes to improving your customer’s experience:
New Scholarship Program for Aspiring Women Leaders
We’re excited about the progress women leaders in the workplace have been making this year with news of GM’s C-suite leadership and other announcements like Pepsi’s charge to have women constitute 40% of its management team. Aspiring women leaders may still be discouraged by poor statistics, however. Less than 5% of Fortune 500 companies listed female CEOs […]
E-commerce Hacks: 6 Best Ways to Drive Sales in 2018
There’s never a shortage of tips and advice – e-commerce hacks – on improving e-commerce sales. And while some are indeed valuable, others are just outdated suggestions that produce little to no results. And with every year introducing a new wave of marketing trends and technological advances, it becomes obvious how adaptability plays a crucial role […]
How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]
Social media may seem pretty cut and dry, but using it to market your brand effectively is no walk in the park. Not only is it difficult to keep up with social media’s constant changes and updates but it can also be hard for businesses to decipher their returns on investments. Most companies have the same goals of […]
How to Use Predictive Analysis to Improve Customer Retention
For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain your customers, your sales and profit margins are likely to suffer. It is more cost-effective to retain your existing customers than […]
Influencer Marketing: Q & A with Hilary Topper
Hilary Topper, President of HJMT Public Relations and author of Everything You Ever Wanted to Know about Social Media gives us the inside scoop on conducting successful influencer marketing campaigns. Along with her successful PR practice, Topper teaches Media Studies, Journalism, and Public Relations at Hofstra University. A prolific content marketer, she also curates two successful blogs […]
How Brands Are Marketing with Voice Technology
Digital voice assistants are takingoffe off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a crucial piece in everyone’s home and office. Marketing with voice technology is not far behind. According to a study from Pew Research Center, 46% of […]
7 Ways to Boost Search with Google+
Google+ is Google’s social networking platform that launched in 2011. As of November 2016 Google+ had 440 million active monthly users. Although it’s sometimes forgotten by marketers there are several ways to boost search wiht Google+ . Google has always denied any correlation between Google+ activity and Google search rankings. But many marketers claim that Google+ engagement seems to […]
Every E-Commerce Website’s Worst Nightmare
If you started an online retail business from scratch, or first ventured in selling products from your brick-and-mortar store, it will have been a daunting challenge. The choices are overwhelming in setting up an e-commerce website ranging from do-it-yourself solutions, seemingly low-price website builders, and pricey developers, to full-service companies. The quotes you will get […]