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Marketing Plans and Customer Experience

Customer Experience

If you want your marketing plan to be a success, the customer experience must be central to the campaign. When you put customer experience above all other factors, you can significantly improve the efficacy of any marketing campaign. Here are three different aspects to focus on when it comes to improving your customer’s experience:

New Scholarship Program for Aspiring Women Leaders

aspiring women leaders

We’re excited about the progress women leaders in the workplace have been making this year with news of GM’s C-suite leadership and other announcements like Pepsi’s charge to have women constitute 40% of its management team. Aspiring women leaders may still be discouraged by poor statistics, however. Less than 5% of Fortune 500 companies listed female CEOs […]

E-commerce Hacks: 6 Best Ways to Drive Sales in 2018

There’s never a shortage of tips and advice – e-commerce hacks – on improving e-commerce sales. And while some are indeed valuable, others are just outdated suggestions that produce little to no results. And with every year introducing a new wave of marketing trends and technological advances, it becomes obvious how adaptability plays a crucial role […]

How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]

Social Media ROI

Social media may seem pretty cut and dry, but using it to market your brand effectively is no walk in the park. Not only is it difficult to keep up with social media’s constant changes and updates but it can also be hard for businesses to decipher their returns on investments. Most companies have the same goals of […]

How to Use Predictive Analysis to Improve Customer Retention

predictive analysis

For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain your customers, your sales and profit margins are likely to suffer. It is more cost-effective to retain your existing customers than […]

Influencer Marketing: Q & A with Hilary Topper

Hilary Topper, Influencer Media

Hilary Topper, President of HJMT Public Relations and author of Everything You Ever Wanted to Know about Social Media gives us the inside scoop on conducting successful influencer marketing campaigns.  Along with her successful PR practice, Topper teaches Media Studies, Journalism, and Public Relations at Hofstra University. A prolific content marketer, she also curates  two successful blogs […]

How Brands Are Marketing with Voice Technology

Voice Technology

Digital voice assistants are takingoffe off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a crucial piece in everyone’s home and office. Marketing with voice technology is not far behind. According to a study from  Pew Research Center, 46% of […]

7 Ways to Boost Search with Google+

Google Plus

Google+ is Google’s social networking platform that launched in 2011. As of November 2016 Google+ had 440 million active monthly users. Although it’s sometimes forgotten by marketers there are several ways to boost search wiht Google+ . Google has always denied any correlation between Google+  activity and Google search rankings. But many marketers claim that Google+ engagement seems to […]

Every E-Commerce Website’s Worst Nightmare

E-Commerce Website Development

If you started an online retail business from scratch, or first ventured in selling products from your brick-and-mortar store, it will have been a daunting challenge. The choices are overwhelming in setting up an e-commerce website ranging from do-it-yourself solutions, seemingly low-price website builders, and pricey developers, to full-service companies. The quotes you will get […]

Client Retention Techniques For New Businesses

client retention

It’s hard to build a loyal client base for any business, but new businesses definitely have a long road ahead of them. Without a long-standing reputation, it can be hard to gain the trust of potential clients. That’s why it’s so important to build solid relationships with every single customer you receive so as to […]

Fit Small Business Provides Small Business Big Advantages

fit small business

America is the land of opportunity and nothing proves that more than the entrepreneurial spirit of small business owners. But as any business owner can tell you, the path to a successful business is long and not without its share of difficulties. Small business owners often dedicate their lives to their businesses. While big corporations […]

Tweak Your Twitter Marketing Strategy

Twitter Marketing Strategy

Twitter can be an effective marketing platform when used correctly. Allowing you to easily connect with strangers around the world, it’s the perfect tool for building more leads and creating more brand awareness. You may have already tried Twitter and had few results – with so many people around the world sending so many tweets […]