Author: Bonnie Harris

When people ask me for the key to success at PR, I always tell them it's a combination of creativity and persistence. Most people fail at getting coverage because they give up at the first "no". It's important to remember that editors and producers change...

I think one of the things that made my transition from working mainly with technology managers to working with journalists is that they share alot of the same traits. They're typically over-worked, under-appreciated, single-minded people whose jobs require them to multi-task. And that can make...

I have to admit, I've been a bit slack on posting blogs in December. It had a bit to do with finishing my Masters degree in Integrated Marketing Communications. I'm proud to say that I am now done with higher education for the time being. I was...

I know how hard that is. But for small businesses, it's essential that you figure out a budget in terms of hours per month you're going to spend on PR, and then commit to it. I'm the typical shoemaker's daughter. I try to promote myself,...

I was in a meeting recently and the client asked me how to measure the results of their PR campaign. It sounds tough, but it's not really. CPM means "cost per thousand" in the advertising world. It is the cost per thousand impressions, derived by...