Author: Bonnie Harris

Joey Fatone wore the Barefoot Bunny Slippers on live TV at the Academy Awards. AND he played footsie with his co-host, Lisa Guerrero (also in the slippers) and we got a close-up shot. GREAT product placement. But guess what ? Brilliant and fun though...

When people ask me for the key to success at PR, I always tell them it's a combination of creativity and persistence. Most people fail at getting coverage because they give up at the first "no". It's important to remember that editors and producers change...

I think one of the things that made my transition from working mainly with technology managers to working with journalists is that they share alot of the same traits. They're typically over-worked, under-appreciated, single-minded people whose jobs require them to multi-task. And that can make...