Author: Bonnie Harris

I have to admit, I've been a bit slack on posting blogs in December. It had a bit to do with finishing my Masters degree in Integrated Marketing Communications. I'm proud to say that I am now done with higher education for the time being. I was...

I know how hard that is. But for small businesses, it's essential that you figure out a budget in terms of hours per month you're going to spend on PR, and then commit to it. I'm the typical shoemaker's daughter. I try to promote myself,...

I was in a meeting recently and the client asked me how to measure the results of their PR campaign. It sounds tough, but it's not really. CPM means "cost per thousand" in the advertising world. It is the cost per thousand impressions, derived by...

The rise of social media and online dating services has fueled the amount of lying going on in communications. Some people call it "spin", others say it's "fudging the truth" but I prefer the old-fashioned word. We all lie. Recent surveys show on average we...

Thank goodness October is ending. Everyone tries to put all their promotions - book launches, breast cancer, corn mazes, you name it we do in one month what it takes three months to do in the spring! But it's all worth it. We got some...

You know, I was trying to follow a common theme for a while and then I realized that other bloggers just go where their fancy takes them so why shouldn't I? Just like getting to wear jeans to work everyday the Internet keeps making us...