Author: Bonnie Harris

Let's consider more about target marketing. Some people (alot of old-fashioned media planners for example) think that if you have the age, geography, gender, perhaps ethnic backgrounds, and income identified, you can easily target your customers. WRONG! This is why people have such a...

Well, not alot of postings the past few weeks as we've finally formally launched waxcoach.com. I'm excited, and nervous at the same time. I think it's a good idea, but as I see all these other "do it yourself" sites I can understand why people...

There's a new breed of broadcast stations out there stalking publicity hungry small businesses and proprietors. They're actually "pay for play" but they try to come across as real editorial outlets. Unfortunately, by the time they feel they've hooked you, they let you know how...

There are some excellent, inexpensive ways to get your product showcased on television shows and even in moves. I just started looking at http://www.giftlistmedia.com/ to find the slippers) We did a press release, contacted Joey's manager and asked him for a quote, and submitted the...

If there's nothing else you learn from this site please, please, PLEASE promise me you will stop viewing media placements as something that can replace advertising. It's one of the worst misconceptions that exist in the marketing and PR world today. And it's not your...