I wanted to take a step back and suggest a few resources for great articles and more marketing and public relations information. First of all, be sure to check out www.marketingprofs.com. This site has a ton of valuable articles and information that can help you...
So I talked about how to figure out your key customers, and let's assume you have a couple profiles that you want to target. The next step is to determine the core message that will resonate with those customers. So maybe you've decided to go...
Continuing on with my marketing rant (and then I'll get back to the productive stuff, I promise) what makes it so hard for small businesses is that first, they don't know where to start; second they don't know what to budget; and third they don't...
According to the Small Business Administration, 50% of small businesses fail in their first year and 95% fail within their first five years. The Department of Labor has more encouraging statistics, but I think overall it's safe to say that MANY small businesses fail soon...
Let's consider more about target marketing. Some people (alot of old-fashioned media planners for example) think that if you have the age, geography, gender, perhaps ethnic backgrounds, and income identified, you can easily target your customers. WRONG! This is why people have such a...
In my previous post, I talked about how important it is to be consistent. Make sure even a small effort is executed each week or month with consistency and you will see a payoff...
Sigh...
I spoke to a tremendous entrepreneur the other day and felt like such a cynic. They were considering buying some radio time and wanted to know if the deal they had negotiated was a good one. This was a particularly smart cookie and she had...
Well, not alot of postings the past few weeks as we've finally formally launched waxcoach.com. I'm excited, and nervous at the same time. I think it's a good idea, but as I see all these other "do it yourself" sites I can understand why people...
There's a new breed of broadcast stations out there stalking publicity hungry small businesses and proprietors. They're actually "pay for play" but they try to come across as real editorial outlets. Unfortunately, by the time they feel they've hooked you, they let you know how...
