Author: Bonnie Harris

Let's consider more about target marketing. Some people (alot of old-fashioned media planners for example) think that if you have the age, geography, gender, perhaps ethnic backgrounds, and income identified, you can easily target your customers. WRONG! This is why people have such a...

Well, not alot of postings the past few weeks as we've finally formally launched waxcoach.com. I'm excited, and nervous at the same time. I think it's a good idea, but as I see all these other "do it yourself" sites I can understand why people...

There's a new breed of broadcast stations out there stalking publicity hungry small businesses and proprietors. They're actually "pay for play" but they try to come across as real editorial outlets. Unfortunately, by the time they feel they've hooked you, they let you know how...