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Creating A Marketing Rich Environment Where Your Employees Can Thrive

A Marketing Rich Office Can Help Employees Thrive

Brand and business ambassadors aren’t always that easy to come by. The market is a heavily saturated place, and with more consumers turning to digital means to get what they want, they can be as picky and fickle as they want. You’ll already be aware of how crucial your marketing is, and how an ambassador […]

Advantages and Disadvantages of Hiring a Marketing Agency

Can a marketing agency help you create the best strategy? Flickr Most small business entrepreneurs are encouraged to work with marketing agencies nowadays. It’s seen as a smart way of investing your money as you should come out with a great strategy that works. Of course, there are many new entrepreneurs with small budgets who […]

Social Media and Employee Advocacy – 4 Ways to Succeed

You may wonder whether you should incorporate a social media employee advocacy program into your integrated marketing plan. There are many good reasons to do so –  it increases the company reach, shows that employees are invested in the company, and can help raise the brand image across social media. But how do you build […]

Using keyword research workflow as part of integrated marketing

Keyword Research Workflow

Marketers who are worth their salt don’t view keyword research as a side dish – it’s one of the main dishes that you cannot take for granted. Targeting the right keywords ensures that SEO, PPC, and content marketing campaigns reach the right audience. And it helps identify primary competitors.  A keyword research workflow can help determine the […]

4 Takeaways From Brand Intimacy: A New Paradigm in Marketing

“Our goal for the book was to codify a new marketing paradigm which our readers could leverage in order to build strong bonds with their stakeholders.” – Rina Plapler, author of Amazon’s #1 international bestseller Brand Intimacy: A New Paradigm in Marketing, and managing partner with MBLM. One book that stood out from our recent list of the best marketing […]

Wax Picks the Best Marketing Conferences in 2018

Keeping up with the changing marketing technology and strategy is tough. Conferences have to have dynamite content and great networking opportunities to make it worth your time. At Wax Marketing we look for the best conferences every year – these are the ones we’d go to if we could.  This is the year to immerse […]

Integrating Facebook and SEO Strategy

facebook and seo

Facebook marketing and advertising have a lot to learn from SEO, and vice versa. When integrated, Facebook and SEO strategies can be a powerful combination, though it might not be obvious at first glance. Here are some tips for synergizing Facebook and SEO to create more powerful results for your IMC campaigns.  Think Beyond Marketing […]

Common Writing Errors can Ruin Your Marketing Strategy

common writing errors

The content you write on social media, email and other day-to-day messaging channels is extremely powerful. But common writing errors often lead a bad impression, permanently. As they say, the pen is more powerful than the sword. If your content is good it will have a long-lasting effect and your readers will start believing what […]

B2B Digital Transformation – A Primer for 2018

B2B digital transformation demands a lot of businesses. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. For B2B marketers and new entrepreneurs, it’s important to understand not only the definition of terms like IoT and blockchain. We need to understand how they may impact businesses in the near future.  G2 […]

AI is Impacting Translation in an Entirely New Way

AI is impacting translation.

Artificial intelligence has been changing the landscape of our world since its introduction in the 1950’s. It has already made a significant impact in tech industries. Now it’s now permeating across verticals ranging from medicine to education.  One sector that has made significant advancements with the aid of artificial intelligence is the online translation industry. […]

Preparing for Mobile-first Indexing

One way Google matches people’s search queries with the content they are seeking is by indexing the pages on a website. Indexing happens when Google sends its robots to crawl your site. What the robots find is one factor that affects the placement of your website in search engine results pages. Mobile-first indexing could impact […]

5 Ways To Maximize Your Event Promotion Budget

event promotion budget

When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small.  The numbers don’t lie. Events are without a doubt still an extremely lucrative marketing avenue for any business. 80% of marketers believe live events are critical to their […]