Becoming tactically strategic in your marketing

Becoming tactically strategic in your marketing

It’s January 9th and I’m having a hard time believing that it’s been over a month since I asked you to create your “best tactics” list.  CRA-ZEE how time flies during the holidays. So, did you do it? Have you trashed any old things that you really couldn’t tell were creating customers or revenue for you? Wondering why the hell I asked you to do that and never followed up?

It’s really hard to focus on strategy when you’re juggling a million things a day. But you have to. Sometimes it’s just easier to review the tactics that worked and build your strategy from the ground up, then pull strategies out of thin air. The purpose of this exercise is to look at the tactics that worked and decide on the overall strategy these tactics contribute to. THEN you can brainstorm more tactics that fit into that strategy. Thereby giving you a much more targeted approach that has a higher likelihood of success. 

So I got a reader to send me her list of good tactics from 2011, so I could show you how to define strategies from that list. Here are a few of the tactics that worked for her:

– online advertising on local mom sites

– posting recipes on a facebook fan page for the business

– guest blogging on local event sites

– emailing all her friends and customers on a regular basis with interesting news and content

Based on this list, I would say a strategy that is working for her is:

maintain consistent communication to target customers (moms) with a blend of advertising and content

At this point I would then try to determine more ways she could maintain that communication. Maybe a monthly newsletter that’s a little more consistent. If she likes to write, she could consider a blog. What do you think? Are you starting to understand the difference between strategy and tactics? I’m going to do more on this at the end of the week so keep thinking.




  • Aluguel de Geradores
    Posted at 13:06h, 09 January Reply

    Another excellent blog post. Thanks for pulling this all together for us.

  • How To Blog To Make Money
    Posted at 05:33h, 10 January Reply

    Informative blog thanks for the share.
    good marketing article

  • Jones
    Posted at 01:03h, 12 January Reply

    Thanks for the good marketing tactics.. Interesting considerations..

  • miami urology
    Posted at 19:06h, 12 January Reply

    It always pays to have a system to follow. If we have a system, and we trust that system then follow it. Good things happen.

    It’s also worth trying to explore our options and see what works for us, then work from there. Marketing is such a huge cover and it takes time to know what works for us and what doesn’t.

  • Durraj
    Posted at 01:23h, 13 January Reply

    I am new to your website, found it really interesting, informative and helpful..

    Keep up the Good Work

    Thanks a lot 🙂

  • maria
    Posted at 08:35h, 13 January Reply

    very good marketing post… thanks

  • Umrah Packages
    Posted at 06:17h, 14 January Reply

    Interesting information and I am totally agreed with you that making and reviewing a strategy is really a tough job but you have to make and follow strategies to get long-term success. Also best strategy for me is to communicate and build relations with your customers.

  • Blogger
    Posted at 18:20h, 14 January Reply

    Good idea,thaks for marketing post tactically strategic information.

  • Graham Matthews
    Posted at 22:15h, 14 January Reply

    Great informative blog post! I just shared with my network!

  • Business Directory
    Posted at 09:04h, 15 January Reply

    I believe that the email message is a very important marketing.

  • how to start a blog
    Posted at 09:59h, 15 January Reply

    Great post. Instead of creating newsletters it´s also good to tweet part of new articles using Twitter. If the tweet is interresting, people will come to your website and read the whole article.

  • Mikroautobusu Nuoma
    Posted at 05:32h, 22 January Reply

    An excelent blog! I really enjoy this website 🙂

  • urmah packages
    Posted at 04:57h, 23 January Reply

    Another wonderful and informative blog post. This is the key to plan properly to work out at your marketing campaign. I think that becoming tactically strategic is the best key to get out of your investments.

  • cheap umrah packages
    Posted at 04:59h, 23 January Reply

    I am waiting for another informative blog post from you at this topic.

  • Adrianne Golla
    Posted at 03:09h, 29 February Reply

    I don’t think emailing people a good idea, it would be a spammy annoying email if they don’t subscribe to our newsletter.

  • Chemical Peel
    Posted at 23:47h, 08 April Reply

    Excellent Blog. I really have to admire the quality of this information posted.

  • Hajj and Umrah Toure
    Posted at 03:53h, 10 November Reply

    Thanks for sharing good informative post in your blog. I like it. Great job.

  • Amina
    Posted at 06:04h, 05 September Reply

    Great post! Thanks for sharing good post.

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