Content Marketing

social mediaVisual media is an important element of your marketing. It grabs the attention of the viewer and tells a meaningful story in a glance. Visuals help you create brand recognition, highlight events, promote products and create a curated catalog of your business. The kiss of death for any visual social media is poor-quality photos. You don’t want blurriness, undersaturation and low exposure to distract from the content of the photo. There are many ways you can go about the production of your social media photos, ranging from a professional photographer to a high-quality smartphone camera. The following tips will help you create the best photos and videos for your social media marketing campaigns:

Professional Photographer

If you have the funds for a professional photographer, hire one. Professional photographers have the artistic expertise and the camera equipment needed to produce outstanding photos. The photographer should at the very least have three different lenses, a tripod, a detachable flash and studio lights. You can generally hire a photographer for a project-based rate, rather than an hourly rate. Make sure to check out online profiles when you shop around for a photographer. A portfolio gives you an idea of the photographer’s range; it reveals if he or she is a one-trick pony or if he or she can take high-quality photos in multiple genres with a variation in tone.

DIY Digital SLR

If you own a digital SLR,

authentic blogIf you've been blogging for a while, you remember that thrilling moment when you realize someone is actually reading what you're writing. Maybe a few comments appear. Perhaps your blog URL gets retweeted by a kind friend. Or maybe yours just went viral all of a sudden. For me, blogging has been a slow burn.  Being syndicated has helped grow my blog traffic, but for me the  moment came the first time I realized I had a "fan." That's also the exact time when I began to struggle with authenticity.  I started pandering for traffic and stopped writing from the heart. I forgot my mission in the pursuit of popularity. And like all bloggers, I had to learn the ultimate lesson. Your writing has to be authentic to survive. I had lost my authentic voice. In hindsight it was a great lesson. The more I forget about pleasing people, the more popular my blog gets. When I think about it there were several signs that I missed along the road to fakiness. Hopefully you can learn from this hindsight and avoid making the same mistakes I did. Here is a checklist to make sure you're being authentic in your own work. More than a couple yes answers to these questions might be a red flag that your authenticity could be suffering: