Customer Behavior

Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With that in mind, brands that fail to keep up with the latest developments will quickly fall behind the competition. In this article, we’ll take a look at three of the most notable mobile app development trends for marketers and other stakeholders to keep in mind throughout 2021. Don’t hesitate to check out our website for more information if you want to learn more about professional iPhone app development. Wearable Technology Wearable tech is growing even more rapidly than the broader mobile market, including everything from fitness tools to smartwatches and a variety of other items. While some of these trends will fizzle out over time, others are here to stay for the foreseeable future. With that in mind, apps for wearable devices are no longer a tiny subset of the mobile app market. Companies in more and more industries can now benefit from dedicating development resources to wearable tech. These items will likely become even more commonplace over the next several years. Mobile E-commerce Sales

Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups to target. But the wants, needs, interests and values of a customer cannot be determined...

A clear understanding of your target audience is essential to marketing success. It should shape everything from your brand’s tone and messaging to your content style and distribution. And knowing your audience isn’t as simple as having a typical customer in mind. True depth of...

Narratives compel us. They’re familiar. They’re memorable (22 times more memorable than facts, according to one psychologist). So it’s no wonder that in an era of constant digital sharing and connection, companies who master brand storytelling are achieving – and maintaining – a global following....

Social media platforms, like Facebook, Instagram and Pinterest, are attractive to marketers for obvious reasons. However, the popularity of mobile messaging apps surpassed that of social media apps back in 2015, and the gap only continues to widen. It’s no surprise then, that these apps offer serious message marketing potential. More than half of U.S. residents will use a messaging app by 2022, with the most popular Facebook Messenger app alone projected to reach 138.1 million users. Not only this, but when it comes to business, 56% of users would rather message a business than call and over 50% are more likely to shop with a business they can message.

Ever since the birth of the internet, consumer feedback on businesses have increased in quantity and importance. Online reviews expose the experiences—both positive and negative—of real customers to everyone. This means the perception of every single customer matters. Responding to negative reviews can affect their perception.   Some people take this new reality lightly and ignore online review sites like Yelp and Google My Business. However, this could be hurting their businesses more than these companies realize. Why? Because 86% of consumers reveal they read online reviews for local businesses, according to Bright Local

To be a functioning professional in the digital e-commerce environment it’s important to be as present and multi-functional as possible. Mobile apps offer the perfect opportunity for business owners to connect with their target audiences. APIs or Application Programming Interfaces are what allows one piece of software to share information with another. Although invisible to the user almost everyone has interacted with and most likely benefited from an API. APIs give businesses the ability to embed maps, process payments and run different apps in conjunction with each other. Using APIs with some or all of the following applications can help better integrate your business, improve customer interactions and streamline your business operations.

In the age of digital assistance, consumers plan before they experience, even if only for a moment. They want to know as much as they can about what they’ll be getting into and minimize unwanted surprises. Google reports that 91% of mobile users search for information on their phones in the middle of a task for ideas or inspiration. Those “intent-rich moments when a person turns to a device to act on a need to know, go, do or buy” are called micro-moments. Micro-moments aren’t merely a trend but a shift in buyer behavior, making a huge impact on consumer decisions. Understanding those micro-moments are key to successfully delivering what people want, when they want it. And your brand will stand out among the crowd if you can anticipate these moments, provide relevant content, and deliver an optimized, consistent experience across channels.