Digital Marketing

I've talked to many PR folks about how much our jobs have changed in the last couple of years. I love that for most public relations people, writing (and even video editing) is becoming an even bigger part of our jobs. Content marketing and brand journalism are becoming the "it" girls of marketing. Over the next few weeks instead of re-inventing the wheel, I thought I would offer up some of the better posts on content marketing I've seen. Let's start with Duct Tape Marketing, and John Jantsch's comments on why it's vital for a product launch. The Essential Role of Content Marketing in a Product Launch 

A few weeks back I noticed a post on the New York Times small business blog about hiring. In that post, small business owners were lamenting the fact that even with current unemployment rates they still had a tough time finding qualified workers. In fact, one owner said if you were an online marketer you could pretty much write your own ticket.  Right after I read that article my friend and freelance writer Aniya Wells sent me this guest post about courses on online marketing at MIT. I'm not saying we should all dump our careers to become online marketers, but if you're interested in doing more online marketing for your business these might be good classes to consider! - B.  3 MIT Open Courseware Opportunities for Online Marketers There are so many ways to go about marketing and promotion online. From establishing a social media presence to keeping up to date with the latest SEO techniques, online marketers have to deal with an ever changing landscape of user-drive content and experiences. Because the use of the internet has such a fundamental human element, those of us who market online can never stop learning about humans, what makes them tick, and how they use technology.