Digital Marketing

[caption id="attachment_13126" align="alignright" width="300"] Video marketing needs to be part of your integrated mix[/caption] Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is a lot to keep track...

[caption id="attachment_12561" align="alignright" width="300"]ecommerce design Designer's desk with responsive web design concept.[/caption] The things that make a website great are somewhat debatable, but they all seem to fall under three categories: attributes, technology and organization. Under these three large umbrellas, there is a lot of room for creativity, passion and fun, all of which are important to get the consumer to click on the buy button.

Attributes of Great Design

The look and feel of a website is dependent on the attributes used. Content, typeface and color all fall under this category. There is a lot of distance between the viewer’s first look at your site and the actual purchase of your product. Although the quality of your products is important, it will take some time before the product is the item that your customers share across social media. Great writing and engaging pictures will draw in an audience from which to develop a marketing base. If you are not a brilliant writer, hire a freelancer to do it for you. Since you are selling a product online, images are one of your most important attributes. Your product pictures need to be high-quality, high-resolution images that are responsive to the device and needs of the user. You also need to be able to zoom, rotate and overlay pictures. If you are going to throw some money into your web design, put it towards your photography budget.

Technology That Works for You