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People have been appealing to emotions to motivate others for millennia. Aristotle himself established techniques for emotional appeals that were quite persuasive. While appealing to emotions may seem manipulative, it’s...
Continuing our series on major trends in communications in 2022, in this installment we’re discussing ephemeral content and how to harness it for effective marketing. What is Ephemeral Content? Traditionally...
Let’s face it: The success of your marketing campaign relies heavily on how effectively you can get people to do something. Whether it’s to download a guide, join a webinar,...
If I told you how to write a marketing plan – from start to finish – in 20 days working just 15 minutes a day, you might not believe me,...
If you haven’t noticed the rise of influencer marketing campaigns, you haven’t been paying attention. Influencer marketing is the cousin of celebrity endorsement — updated for today’s consumer. With traditional...
I’m speaking at the PRSA International Conference in Boston today on a topic I’m really passionate about. Personas have been a great tool in marketing for decades. In the modern...
From a hot new band, to a boring car company, to every GenZ’s favorite social network, these unconventional marketing campaigns stood out from the crowd. Life is too short to...
As marketers, we know that it is essential to build a local presence for your business. Search engine optimization is one of the few things we need to learn, but...
By Melissa Nazar Video rules the online world today. So much so that 96 percent of B2B organizations are already using video marketing in their campaigns according to HubSpot. Studies...
Experiential marketing is a special type of strategy that focuses on the power of an experience. Brands that utilize this type of marketing reap huge rewards as they create loyalty...
The secret weapon in any major brand’s arsenal tends to be their influencers and that makes an influencer marketing campaign critical. These key members of their community are the catalyst...
Whether you are hoping to update your reading list to include the best 2017 marketing books or your marketing skills could use a little update. Here are our suggestions for...