19 May Email Communication Don’ts
Please do not forget your manners, even when communicating through email. ...
Integrated Marketing
14 Apr Native advertising
Posted at 18:44h
in Integrated Marketing
Copyblogger did a great job describing native advertising....
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ExpertBail puts bail bonds agents in a positive light using clever marketing and brand positioning. ...
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Even in today's world of online and mobile marketing, trade shows still stand out as the best way to meet targeted potential customers face to face. Some companies have a much better result at a trade show than others. A few companies even rely on...
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Take time to choose your tradeshow carefully and it could accelerate your business success beyond your wildest dreams. ...
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Statistics on what's changing for mobile marketing in 2014...
14 Nov Marketing in 2014
An infographic on marketing in 2014....
07 Nov Small Business Saturday is November 30, 2013
Small Business Saturday is November 30, 2013 this year, the day after Black Friday. Sponsored by the National Federation of Independent Businesse (NFIB)s and American Express, Small Business Saturday is perhaps one of the best examples of a marketing promotion that has become a staple of small business marketing in a relatively short amount of time. On this day in 2012 consumers spent more than $5.5 billion at small businesses.
According to the second annual Small Business Saturday Insights Survey, released yesterday by the NFIB and American Express, the day will be a part of most small business promotional calendars. Of those small business owners incorporating Small Business Saturday into their holiday plans, 70% say Small Business Saturday will be helpful in attracting new customers.
Again this year, American Express will give Card Members a special offer for shopping on Small Business Saturday. Card Members who register an eligible American Express® Card will get a one-time $10 statement credit when they use their registered Card to spend $10 or more on November 30, 2013, in a single, in-store transaction at a qualifying small business location that appears on the Small Business Saturday Map.Findings from the survey also uncover the lengths to which small businesses are ready to go to promote their activities on Small Business Saturday. Among those that plan to incorporate Small Business Saturday into their holiday promotions:
- 75% say the day would be more effective if communities participated together by hosting events;
- 39% are planning to collaborate with other small businesses in a community event to promote Small Business Saturday; and
- 33% rely on social media most to promote Small Business Saturday to their customers.