SEO

Google changes "Trademarked words" policy By Joy Gendusa, CEO of Postcard Mania, a direct marketing firm Google Pay Per Click (PPC) advertising can be a great addition to your small business marketing arsenal. It allows you to build brand awareness and generate leads by displaying targeted ads to prospects on any of the millions of websites within the Google Display Network. However, it can be a complicated process. There are 4 ways that you can maximize the benefits of PPC marketing to build business growth. Let’s take a look at them...  1. Organize campaigns into niche keyword groups

Thanks to Gareth Boyd, Beth and Brandy for their wonderful guest posts this week, allowing me to take my first real vacation in 10 years. The key to making money online is the ability to convert your traffic into sales. Contrary to popular belief, traffic is the easy part of internet business. The ability to convert that traffic into money is what sets the pros apart from everyone else. The following is a list of seven tips to analyse your traffic and increase conversions. 1- Use a heatmap program for your website. There are a variety of options, but a heatmap will show you where your clients are moving looking and where they're clicking.

Thanks to Brandy Olson for this guest post on something I had never heard of. But then again, I'm not as smart as my phone these days.  Very soon Near Field Communication (NFC) technology will be widely available on smartphones and in the hands of consumers. Devices equipped with this technology will be able to communicate with other smartphones, tags, and stations using the same. Communicating with vendors, retail store, and other people can become as simple as swiping your phone over another device. Many smart phones already come equipped with an NFC device, which many experts believe will become the standard tool for making payments to readers at cash registers. 

 Ayushman Jain is a 20-something IBM engineer and writer from Bangalore.  No idea why he agreed to write for the Wax blog but we appreciate his insider info on SEO and other propeller-head stuff So you've laid the foundations of a social business successfully by creating a neat, slick website? What next? You'll probably want to make sure your website looks like a  rush hour street in downtown Manhattan (read traffic). Most people know that search engine optimization (SEO) techniques help in achieving just that. But not many know that their techniques are quite dumb and actually pulling their website down on the rankings. Read on to find out just how you could be killing your website's chances of being a search engine's chum: