I love this topic but thought I'd take a little twist on it today. After 16 years of a successful career in technology, I left corporate America in 2001 feeling stifled, sad and beaten down by the mini-recession that followed the tech bubble. Although we were a young, vibrant company I realized that the larger we got, the less creative we became and the less willing we were (or our lawyers were) to think outside of the box.
Since then, I've begun to work in a much more creative industry and I love it. I've had a few larger corporate clients but usually if I suggest something creative, it gets shot done because it might interrupt the process - I get that and I respect that. However for most bigger companies to continue to succeed, they will need to inject tolerance if not encouragement for creativity on the job. And cherish that creativity when it happens.
I worked for a start-up in the early 1990's and we had some really creative thinkers on our team. These were guys who were technologists, but were able to think with both sides of their brain. So for me, creativity in a corporate sense always makes me think of Paul, Shankaren, Ken, Salli...and many others. We got the job done, but got it done in a new and fresh way. I've realized over the years it's easy to be creative in a creative profession, but to be creative in the corporate world takes real talent.
Here's how we defined creativity back in the day:
, was released in February 2010, and immediately made the New York Times, Wall Street Journal and USA Today bestseller lists. Harvey is a nationally syndicated columnist and has been named one of the top five speakers in the world by Toastmasters International. He is chairman of the $100 million MackayMitchell Envelope Company, a company he started in 1960. 
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We’ve all been there - some clients wants to use those cool “social media site things” as part of their marketing mix. And hey - they work! New technology marketing tools, including social media, can be incredibly effective for certain businesses in increasing their business success. But there are still certain gaps between the marketing tools and the communication tools used between a business and their marketing practitioners, right? Wrong. Totally wrong.
Using the next generation of online tools that are out there can plug some of the gaps you may have in providing the kind of customer service that will create an experience that your competitors can’t match. Here are 5 ways this type of technology will garner great amounts of love from your clients. 