The rise of social media and online dating services has fueled the amount of lying going on in communications. Some people call it "spin", others say it's "fudging the truth" but I prefer the old-fashioned word. We all lie. Recent surveys show on average we...
Okay, I realize my last post sounded a little bit crabby, so I apologize for that. There are times that the "squishiness" of my business makes it a little frustrating, at least to me. I think one of the best ways to gauge whether or...
You know, I was trying to follow a common theme for a while and then I realized that other bloggers just go where their fancy takes them so why shouldn't I? Just like getting to wear jeans to work everyday the Internet keeps making us...
One thing I see a lot is a tendency to write like a golf swing. You start a big, slow swing backwards with lots of fancy supporting statements. Then spring into action with the actual core message. Sometimes it takes two or three sentences...
I wanted to take a step back and suggest a few resources for great articles and more marketing and public relations information. First of all, be sure to check out www.marketingprofs.com. This site has a ton of valuable articles and information that can help you...
Continuing on with my marketing rant (and then I'll get back to the productive stuff, I promise) what makes it so hard for small businesses is that first, they don't know where to start; second they don't know what to budget; and third they don't...
Let's consider more about target marketing. Some people (alot of old-fashioned media planners for example) think that if you have the age, geography, gender, perhaps ethnic backgrounds, and income identified, you can easily target your customers. WRONG! This is why people have such a...
In my previous post, I talked about how important it is to be consistent. Make sure even a small effort is executed each week or month with consistency and you will see a payoff...
Sigh...
I spoke to a tremendous entrepreneur the other day and felt like such a cynic. They were considering buying some radio time and wanted to know if the deal they had negotiated was a good one. This was a particularly smart cookie and she had...
