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21 Jun

Posted at 12:31h in Uncategorized by
Over the past couple of weeks, we’ve explored the cons (and pros) of Google Panda as well as some tips to make sure your blog meets the new criteria. This week, I want to look a little bit more generally at the things that you need to do if your website has already been hurt by Google Panda.

16 Jun

Posted at 16:36h in Uncategorized by
It's really hard to sell yourself and reaching out to bloggers to offer a guest post can seem really intimidating. I was going to write more about it today but instead thought I'd take the initiative (translate: feeling lazy) to find a few of the better posts on guest posting out there. These are some folks (some known, some not so known) that seem to write well on blogging topics - each has written about the topic from a different angle, so I hope it's helpful for you. Here you go:

14 Jun

Posted at 12:27h in Uncategorized by
Last week we took a look at some of the pros and cons of the Google Panda changes. This week, let’s consider some of the things that you’ve got to do differently on your blog to help your website thrive under the new regime:

07 Jun

Posted at 07:00h in Uncategorized by
by Beth Graddon-Hodgson [caption id="attachment_3217" align="alignright" width="300" caption="Most people could refrain from a cute panda picture when writing about this topic. I could not. B. "][/caption] The changes implemented earlier this year by Google Panda have caused widespread panic online with many businesses seeing a drop in their rankings.  Now that the dust has settled,  over the next couple of weeks we are going to be exploring some of the things that you can do to make your blog content a bit more in line with the new guidelines that Google has set out. But first, to give you a better understanding of what these changes mean, let’s look at the pros and cons as they pertain to your blog content:

31 May

Posted at 06:17h in Uncategorized by
By Beth Graddon-Hodgson It doesn’t matter how you are or what you are writing about, at some point, you are going to fall under scrutiny for something that you did or didn’t say, or about the style of your writing. Sometimes  when you’re a writer, it may be your client that questions your choices. But, more often than not, the scrutiny comes from your readers. We’ve talked about dealing with criticism before on a larger scale; this time, we’ll focus on exactly what you should ask yourself before you decide how to deal with that criticism.

24 May

Posted at 06:39h in Uncategorized by
Okay, here’s the thing – let me start off by saying I can’t provide you with a total ‘how to guide’ of what to do to evolve your blog content. Keeping a captive audience is far more complex than even the approach that you use when you’re starting your blog. Every blog is going to be different as every readership is going to be different. What I can give you is some tips based on my own experience in evolving content in a way that will help you reach your goals with your blog and with your business. Here they are:

17 May

Posted at 06:35h in Uncategorized by
With these columns, we focus a lot on tips that help you get your blog started – things that will help you generate that readership, get them to engage and so on. It isn’t often that I talk about what happens AFTER you’ve got a captive audience available and how it should change your content.  Like anything good you do in life, your blog content needs to evolve. Once you’ve got that interest of readers, you need to keep it, and evolving your content is the only way that will happen. To help you better understand what I am going to explain (in my next post) with regards to content for highly established blogs, let’s look at what I typically suggest you do with a blog that is just getting started.