You can donate to help relief efforts in Alabama. ...
There are a number of different ways that you can set up your blog commenting structure. The question here is whether or not the format you choose has a bearing on the way that your readers interact....
In past posts we’ve talked about using the language of your readers and the semantics of choosing between using your “local” language (Canadian or British English, for example) or the universal language of the internet (US English). That discussion brought up other questions – like whether or not you should be making appeals to your local readers with your content.
This week I started thinking about the issue again after a client made a comment. After posting an article on an NYC business’ site, the client commented on a line that said the following, “People who have been coping with a cold winter climate....” His comment was “we’re a business in New York, isn’t that kind of redundant? All of our clients just experienced winter.”
Inarguably, if you’re writing strictly for a local audience, that kind of statement is redundant. But, when writing client blogs I very rarely include a local perspective when it’s a general interest topic where location is irrelevant. After further discussion with my client, it came out that his perspective was “only local readers are going to turn into clients”. It is a fair point – but I think you know that I just don’t agree that it’s everything, and here’s why:
You may not think that a simple thing like the format of your blog posts can add much value to how well they perform. But a simple change that really doesn’t alter the way you write, can make all the difference!...
They've just finished making sales calls in Lafayette, Colorado and they'll be in your neighborhood soon....
Many businesses are nervous about sticking their neck out when they blog – they’re worried about people latching on to an idea or opinion voiced that they don’t like, and they’re concerned what that will do to the business.
But here’s the thing, without taking risks, you’ve got nothing to offer, so it is a must. Otherwise, all you’re doing is relaying the same news and fact that everyone else is already providing. Let’s face it, if you’re a small business looking to blog to increase brand awareness, you’re a small fish in a big sea. You’ve got to stand out or there will always be bigger businesses and sources that people turn to for industry news. I lose interest while rewriting and simply reiterating something someone has already said, and that won’t say much for the interest of your readers.
You don’t always need to take extreme risks to attract an audience. There are different types of risks every blog can choose to take. It comes down to your personal comfort level, but here are some ways to go about it: