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Content

Strategy

From lead generation to brand awareness, our strategies are designed to meet your goals and resonate with the audience at the same time. We use an integrated marketing approach that provides a 360 degree perspective including channel selection, to formats, themes, frequency and of course, SEO.

Content Themes

Themes are carefully selected to reflect what’s top of mind for your audiences, build credibility, and achieve your specific success metrics.

Audience Definition

Audiences need to be defined based on a host of parameters, including behavior.  Achieving relevance means knowing your audience inside and out. 

Channel Selection

You must meet your audience in the right place. Content strategy must reflect the formats that will work for your selected distribution.  

Frequency & Voice

Writing in the correct voice and choosing the right frequency are critical to success. We help you determine the tone and schedule best suited for your audience. 

Development

Content development must be efficient, on time, and meet the expectations of sales and marketing – every time. We are reliable in our writing quality and  our ability to meet or beat deadlines. 

Brief Creation

A detailed brief requires many specific elements, not the least of which are chosen audience, tone, outline, keywords and phrases, and distribution channels. 

Format

We write many different formats, including deep content, blogs, email and ad copy, and press releases. 

SEO

We will work closely with your SEO team to use the right keywords and phrases that boost organic search for your chosen audience. 

Construction

Quality work, on time, and results-oriented. Not much more you can say about good writing. View writing samples in our Portfolio.