10 Aug Favorite PR blogs
What’s great about PR is that you can approach a promotional campaign a lot of different ways. If something doesn’t work, switch it up and try something else! Keeping tabs on the best PR bloggers will help accomplish three vital things:
- You can find new creative ideas for publicizing your own product, book or service
- You’ll stay on top of the “newest” tools for social media, finding leads, distributing releases, etc
- You’ll get tips on a regular basis on ways to pitch new and traditional media – more importantly you’ll learn what NOT to do
I’ve decided to share my favorite blogs and sites with you, and why I like them. Number one reason? NONE of these folks are bombastic talking heads – they seem like approachable, smart people.
Joan Stewart, the Publicity Hound is great for no nonsense tips on pitching, sharing information from other promotional ‘gurus’ and other tasty tidbits of information. Her newsletter “Tips of the Week” is probably the only one that’s still worth subscribing to. Be aware that Joan is in this to make money – some of her recommendations may be a little biased and she does put the hard sell on sometimes. (Be warned you will may get a barrage of stuff if you sign up on her website But overall, her information is solid.
If you want to become an expert FAST on social media and communities, go to Chris Brogan’s site. The guy is basically the most knowledgeable person I’ve ever read on using social media for a purpose. DON’T expect a lot of great stuff if you’re a spam marketer, he’s not going to help with that. But if you’re looking for ways to build your social media networks and expand your influence in an honorable way longterm, Chris is the guy for you. His new ebook is Trust Economy – I haven’t had a chance to read it yet but I’m sure it’s great. Keep in mind Chris is a zealot for social media, so take his comments about traditional media with a grain of salt.
Jeremy Pepper’s blog PR Jots is THE place to go for PR industry news, media gossip (check out his great post on embargos and the WSJ) Jeremy is an LA-based publicist with a strong following. He’s opinionated but invites lots of other opinions within his comments – read them you’ll learn a lot about how the minds of PR folks work.
Love, love LOVE the Bad Pitch Blog especially if you want to learn the way that journalists would like you to pitch. Reading this blog will really show you how you SHOULD pitch. It’s a great place to find bad mistakes to avoid and to gain an understanding of the basics of good, solid pitching. Whether it’s realistic to pitch this way all the time is another story – the authors don’t seem to realize the multitude of media we deal with every day. If you tried to play 100% by their rules you’d be spending days just getting one pitch out. Again, written really well and a great perspective from the other side.
An East Coast voice to balance that of Jeremy Pepper is Bob Geller from Fusion PR in New York. His blog, Flack’s Revenge, is a great mix of commentary on current news stories, tips and other miscellaneous musings from an obviously bright, insightful PR veteran.
Numbers geeks will love grokdotcom This blog from the folks at FutureNow, is a great mix of analytical reports, data and short commentary. I use it primarily when I need strong, solid numbers to help educate clients on the merits of one type of media versus another. Or for that matter to convince them to engage in social media or something else they find too “new”. It’s not just PR, there is information on marketing, sales, SEO, you name it. That’s the only downside – the blog covers so many topics you end up wanting more detail than you get.
Of course there are MANY more great PR blogs out there, so comment and let us all know which ones you like to read! If you’d like to follow them on Twitter, which I highly recommend, here are links to their Twitter pages:
Bad Pitch (really, follow these guys some of the stuff they tweet is hilarious)
If you’ve got a twitter address for grokdotcom comment it please!!