07 Jun Google Panda – pros and cons for your blog
by Beth Graddon-Hodgson
The changes implemented earlier this year by Google Panda have caused widespread panic online with many businesses seeing a drop in their rankings. Now that the dust has settled, over the next couple of weeks we are going to be exploring some of the things that you can do to make your blog content a bit more in line with the new guidelines that Google has set out.
But first, to give you a better understanding of what these changes mean, let’s look at the pros and cons as they pertain to your blog content:
Pros of Google Panda
- Sites being produced simply for SEO purposes that are unreadable will no longer hold high rankings
- The most reputable resources like government sites will have the highest rankings (theoretically as they contain the highest quality quantitative content and outbound links), making it easier to conduct research online
- Too much self-promotion can cause a site to fall in the rankings, meaning content that appears too self-serving is not a good idea. This applies to the web copy and the links
In theory, these changes should be positive overall considering the above, however, the way the algorithims have been developed means that “good” websites will be hurt.
Cons of Google Panda
- Not all blog content needs to have quantitative research, when you’re the authority on a subject, your word is law
- Linking to other sites that have been condemned by Google Panda could be harmful to a site’s rankings, even if the sites make strong points
- One of the points that they consider negative is a site with a high bounce rate. Just because no one stays on a site for long, doesn’t mean it’s “bad”. It takes a little while to get higher quality visits as you fine-tune your blog content to attract your target audience. This hurts sites just starting up before they even have the opportunity to get off the ground
Stay tuned, in the upcoming weeks we will explore some of the do’s and don’ts when it comes to optimizing your blog for Google Panda.
For more information on the details of Google Panda, Kristi Hines wrote a great article in SearchEngineWatch in March.