How absolutely, positively 100% NOT to use social media

How absolutely, positively 100% NOT to use social media

I got a message on LinkedIn today that pretty much shows what you should never, ever do on LinkedIn – or on any social media. Before you read it consider this:

1. I have over 500 contacts on LinkedIn -( if you want to link to me click here but let me know it’s cuz you read the blog)

2. I’m an active member of many groups on LinkedIn

2. I have never met this guy

We can learn more from these kinds of posts than any tip post I might do. Add a comment and tell me why YOU think this is bad – would you buy from this guy’s company (or him?) How much damage do you think he’s done, assuming he spammed this everywhere?

Here’s the email text…of course I’ve deleted his name and company.

Dear Bonnie:
I’m LinkedIn! Are You? I took the plunge and joined LinkedIn. I’m not certain if you already have a profile on LinkedIn, or if you are even using LinkedIn, but if you are, I’d like to take this opportunity and add you to my professional network.

If you’re not already using LinkedIn, what are you waiting for? Relationships Matter! Your professional relationships are key to your professional success. LinkedIn strengthens and extends your existing network of trusted contacts.

LinkedIn is an online network of more than 25 million experienced professionals from around the world, representing 150 industries.

Thanks for your consideration!

Thank You,

11 Comments
  • Mireille Plotke
    Posted at 12:07h, 08 October Reply

    Hi Bonnie,
    I just read your note. I agree I would not be pleased to receive such an e-mail from a stranger.
    I would much rather be introduced to a potential client then just write to someone I have never met
    The damage he did was bad for social networking.
    Mireille Plotke

    • waxmarketing
      Posted at 12:09h, 08 October Reply

      Exactly – if I had met him in person at some point I might have forgiven him. Question to readers….should I let the guy know he’s committed a grave social media error?

  • Titia Schuurman
    Posted at 12:13h, 08 October Reply

    Hello Bonnie,

    I followed your link from the LinkedIn Green group and what can I say… ROTFL!!!

    1) “I’m not certain if you already have a profile on LinkedIn” – um, why didn’t he look it up if he’s so hot about LinkedIn?

    2) “LinkedIn strengthens and extends your existing network of trusted contacts” – then what’s he doing undermining that very trust, by soliciting connections from total strangers???

    Do I need to explain why I’d never do business with someone as thoughtless as this…?

    Then again, unfortunately, I’m afraid even LinkedIn has hordes of people as clueless as him. I suppose they’ll be happy doing business together.

    best, Titia

  • Diann Albers
    Posted at 08:12h, 09 October Reply

    I vote for contacting him. Before you tell him he’s a social media misfit, ask him what the marketing plan is at the XXX company. Might be interesting to hear the sales penetration plan for this company and how successful the current strategy is.

  • Mike Reynolds
    Posted at 14:11h, 09 October Reply

    Hi Bonnie,
    Sad thing is that he is not the only one, on this or any other similar site.
    My favorite is when I receive a message telling me that the person was going through their list of contacts and saw that even though I was one of their contact, I was not a member of their group on a particular site – and I’ve never even heard of, let alone met this person!!!!
    Amazing, that with all the communications tools we now have at our fingertips, so many still don’t know how to really communicate!

  • John Fredette
    Posted at 14:11h, 09 October Reply

    I am amazed at the number of people who think that a huge quantity can make up for a total lack of of quality. Because eCommunication is so cheap people think it is perfectly acceptable to broadcast an ill-conceived message with the expectation that just a few people responding will make it worthwhile. It is just not true. It’s a waste of time and it’s bad karma too.

  • waxmarketing
    Posted at 14:40h, 09 October Reply

    Don’t you think it does a huge amount of damage to the brand? I’d never heard of his company before but looked it up and will not have a good impression even though I’ve never worked with them!

  • Connie Deamond
    Posted at 12:14h, 11 October Reply

    Yes, my first thought might be that this guy is too aggressive. My second thought is not to be so harsh. Maybe he’s new at this and doesn’t understand how linkedin works. I know when I first signed up I was totally confused how the introductions were to take place and I’ve made a few “faux pas”.
    If this is an indication of the way he conducts his business, he won’t be around long. If he’s a little naive, then maybe you can suggest he learn about social media etiquette.

  • Patrick Boegel
    Posted at 07:16h, 12 October Reply

    When I receive invites like this I simply reply back what beyond sheer number of contacts makes you think it is a benefit for us to be connected? I rarely get anything.

    • waxmarketing
      Posted at 08:25h, 12 October Reply

      Smart move – just a clarification for readers – this guy sent the message WITHIN LinkedIn. So without an account, I could never have received it. That’s another reason I didn’t cut the guy any slack.

  • Ann Evanston
    Posted at 09:17h, 13 October Reply

    Bonnie! Another thing that drives me CRAZY! Is the new people creating their profiles that actually upload all the emails they have to “invite their friends to join them on …” Whoa! I have been on a long time – please don’t do that!

    Ann Evanston
    The Warrior is Within You

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