13 May Pitching bloggers
I started to write a post about pitching bloggers, but then I found an excellent piece by Darren Rowse at ProBlogger.net. Why reinvent the wheel? Although this was written in 2007, the advice is still 100% sound. I’ve included the first paragraph and a link to the rest of the article. Read the comments too – they’re a treasure trove of information as well!
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How to Pitch to Bloggers – 21 Tips
One of the challenges that many bloggers face once they become established and grow a profile in their niche is that they become the target of ‘pitches’ – or people emailing to ask them to do ’stuff’.
These ‘pitches’ can be on any number of fronts including:
- announcing new products/services in the hope of being linked to or reviewed
- link exchanges
- asking for permission to use content
- exploring potential partnerships
- suggesting links to posts on other blogs
- story ideas
- asking for guest posts
- asking questions
- request for an interview
The list goes on. Some bloggers get ‘pitched to’ hundreds of times each week (some get hundreds per day!) and so if you’re looking to approach a blogger with some kind of pitch it is worth thinking carefully about how you do it.