Is content enough or do you have to sell it?

Is content enough or do you have to sell it?

By Beth Graddon-Hodgson

Last week’s post was all about techniques for pushing your blog articles on social media. This week, we’ll keep going on a similar direction and talk about how hard you  should have to work to market your blog. It’s a question I’m asked all the time – people hire me for the writing but don’t have a budget for  social media, guest posts, sourcing etc. However, they also aren’t interested in trying these things themselves,  believing that the blog content will do all of the work.

If you’re only going to invest your money and time in one marketing arena and you’ve got a lower budget, a blog is your best step. However, it is part of a bigger puzzle – you can’t always expect to have 10,000 hits per month if  you just focus on great blog content. When determining your priorities for marketing time, consider the following:

 

  • Align your expectations of success – you may not get to 10,000 hits per month right away but I find a good, strong start for a newer business with a minimal following is about 500 per month just with a blog. That’s 500 new people to learn about you monthly.
  • Remember it is about more that hits – don’t just watch your traffic, analyze how it is benefiting your SEO. You may find your rankings have improved with minimal effort.
  • Keep in mind you can autofeed to social media – I can honestly say this is not my favorite, but an occasional, tasteful autofed post to social media is better than nothing. Argue all you like but I believe that!
  • Consider the possibilities – you may find that some of the other things that can help you market your blog to success will take less time (or money) than you’d expect. Accept that your blog is a piece of a puzzle – albeit a big one – and do your research!

 

 

11 Comments
  • Small Business PR
    Posted at 10:13h, 19 September Reply

    I’m torn regarding autofed posting on social media sites. There are definitely times when I feel like it would be best to set something up when I know I’ll be unable to post due to whatever circumstances. On the other hand, it always feels so fake when you set something up automatically. The one thing I realized doesn’t work at all are the programs that let you send the same update to all your social media. What’s the point of having different accounts if you’re saying the same thing on every one?

    • bonnie
      Posted at 06:45h, 20 September Reply

      I do auto feed from facebook once a day or from a blog post once. But from there its a custom thing.

  • Austin Moving Company
    Posted at 02:41h, 20 September Reply

    Quality content is always king as this keeps readers from coming back. But without selling or promoting the contents, it can not reach a target audience and it won’t grow.

  • Adam Clarkson
    Posted at 05:54h, 20 September Reply

    “Content is king” but without it’s Queen (links) there is little life.

    Just havin content is O.K. for long term ranks and traffic, it helps to have an online / social presence for the initial boost.

    I would agree with the above commenter in so far as repeating content for every social network is a little excessive, if not narcissistic.

  • jswanson
    Posted at 12:58h, 20 September Reply

    I long for the day when spamming social media to promote my content is history. Until then, I’ll be on +, twit, and fbook like the rest us.

  • Ivan
    Posted at 04:00h, 23 September Reply

    Hy

    i have one blog and I am thinking to invest some money in marketing. But first of all I need to have much better content on it. I have problem that visitors dont wanna return to my blog 🙂

  • Dean | Life Coach
    Posted at 08:37h, 26 September Reply

    If you don’t have stellar content, nobody is going to stick around. If you don’t get your name out there, nobody is going to read your content. It’s really not a content vs marketing question. Those two aren’t feuding; they’re on the same team.

  • Ana @ Como Hacer Ensayos
    Posted at 09:37h, 27 September Reply

    I agree with Dean. It’s not a contest, it’s a matter of balance between those two. Write a good post and then do all you can to make it seen. SEO techniques will get it shown to people but god content will make them come back for more.

    I agree with you that people should be realistic with their expectations, especially at first.

  • Rugby Shirts
    Posted at 06:45h, 08 October Reply

    If you really want to make some money out of your writing or blog, you shouldn’t settle with one tool alone. You have to put all your efforts and combine all the tools online. Thanks.

  • Matt | Canvas Printing
    Posted at 11:02h, 08 October Reply

    Hi Beth,

    I was also want to ask some questions about autofeed, is that when you have a new post in to your blog and it will be automatically posted on social media sites as well using a feed? can you cite some autofeed websites you have tried before?

  • California Free mls
    Posted at 02:34h, 15 October Reply

    I guess we need to do both. No doubt, good content keeps readers engaged and the word spreads on its own but we need a way to spread the word and the solution is ‘marketing’. In order sell we have to market.

Post A Comment