Make it easy for them to get more coverage

Make it easy for them to get more coverage

I can’t tell you how often I think about my first secretary job (we were secretaries then) and how I had to learn to “handle” the busy lives of others. It helps me so often with journalists, particularly when we’re doing TV. You would be surprised how much press you can get when you do your homework and make sure all the “i” are dotted and the “t’s” are crossed. For example, have all the people that you need for your story ready and waiting when the press arrives. Make a packet of all the important information – names, numbers, press releases, whatever background data you have – and hand it to the reporter when they arrive. Be at the interview, but don’t interrupt. You’re there to assist if there is a problem, not direct the show. And if they decide to do something completely different than what you planned, just go along with it. Think of every way that you can make sure this reporter has EVERYTHING he or she could possibly need. And if you’ve emailed it all to them before, still bring it with you.

If you ever were an assistant to a busy person, then you’ll be ahead of the game in this department!

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