More on being efficient

More on being efficient

I got a round of “what did you think of the story” calls this week after we finished a major event here, the Minneapolis Boat Show. It always surprises me when producers and writers care what I think. After all, I’m just the flack, right? But what most people don’t realize is that the media has suffered from major downsizing in recent years. They don’t have the research staffs (let along the cameras!) they used to. Guess what – this presents a MAJOR opportunity for us shameless promoters.

I think the reason that they ask me what I think of their stories is that I try to provide as much research and coordination as I possibly can. When suggesting a story, most people tell them about their book, product or service and that’s it. Have sources ready and willing to do interviews. Lead with solid facts you’ve uncovered. Make sure you can verify the information too. Don’t tell the something that you’ve ‘heard’ somewhere. If it’s TV, suggest some interesting visuals for the story. If it’s print, suggest an interesting angle.

You may not get this story placed. But I guarantee that journalist will remember that you went the extra mile. I just placed my first feature with a producer I’ve pitched probably 11 or 12 times over the past two years. But she told me she always reads my ideas. It just took a little time.

Curious about getting on National Public Radio? They tell you how to do it on their own site. Click here if you’re interested.

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