My unscientific methods for curating content

My unscientific methods for curating content

I think most people that know me will tell you that my brain might not work the same way as yours. (Four concussions, anyone?) But I am really good at find content for client social media accounts in very little time.  So I thought I would share my non-scientific process for finding and selecting articles, blogs and other little bits for Twitter, Facebook and LinkedIn, among others.

Keep in mind a lot of what I do is B2B so it’s sometimes not that easy to find good, current content. Here are a few ways to make the process faster and much less painful. 

  • Get VERY specific with keyword searches. Most people just search for the main terms. I get specific and try to stay in the same theme for days. For example, one search “cloud computing health IT problems October 2011” yielded a huge number of items for my healthcare IT client.  I often add the month and year so that I find newer items as well.
  • Use bookmarks extensively. I used to keep a lot on my Google reader and homepage, but I’ve found bookmarking sites works just as well and you’re not staring at a bunch of stuff on your homepage all the time. I do add the most important RSS feeds to my homepage, but not nearly as many as I used to. Also, a good search tends to turn up several items. I bookmark them all in folders, so I can just search and post.
  • Don’t search and post if you can avoid it. This tends to result in typos like the one I did today. Instead, schedule an hour a week to search for items and bookmark them. Then only post brand new items if it’s time sensitive, like announcements and such.
  • Change up your search terms on a frequent basis and pay attention in meetings with your client. One of my business clients mentioned he had started ballroom dancing. So I searched for “ballroom dancing and leadership” and found a few fun articles to pop in every once in a while.
  • Use quotes if you’re stuck. Quotes are ALWAYS good for posting and an easy hit. I use all the time when I’m in a jam.
The main thing is not to get too bent out of shape finding the PERFECT item. It’s better to be consistent with your frequency and post marginal things once in a while, than to get burned out from too much searching.  I’d love to hear YOUR tips for finding cool content?


  • admission essays
    Posted at 07:53h, 04 November Reply

    Good article about non-scientific process for finding and selecting articles, blogs etc. Sometimes, four concussions can help you!

  • Andy Nathan
    Posted at 23:00h, 04 November Reply

    I would say while setting up key words, better ask own-selves, just think we use same keywords in many different ways.

  • Lighthouse Point Homes
    Posted at 04:02h, 06 November Reply

    Great suggestions! I also use Google Trends for ideas as well. Although not very many things relate to real estate. It gives me link bait ideas.

  • brian
    Posted at 05:07h, 11 November Reply

    Einstein a genuis guy

  • sanitary toilet seat
    Posted at 00:08h, 12 November Reply

    Nice experience about unscientific methods. So informative . nice sharing.

  • Jacki @ Mirasol Homes
    Posted at 09:05h, 14 November Reply

    I use a lot of bookmarks to mark things that I want to come back to later and perhaps use as blog content. However, I find it really difficult to come up with different and unique content topics for real estate. Do you have any suggestions for generating content for a real estate blog?

    • bonnie
      Posted at 09:31h, 14 November Reply

      That’s a great question! Here’s what I do when I’m stuck. I go back to the keywords and sometimes my website content and I pick a random phrase. Then I write about it, and link back to that phrase on the site. I couldn’t find your blog, so I don’t know if you did any of these but I went to the Buying page (great site by the way) and here are some questions I had just from one paragraph that might be good blog posts.
      – What’s your definition of a “plucky” condo? (add pictures)
      – Is real estate the greatest investment ever?
      – What’s the definition of an old home in good condition?
      – how to weight the investment potential of a home

      Most of the time, people have trouble coming up with ideas for a blog because their posts are too long. If you’re writing 900 word posts, break it up into three and announce that you’re writing a series on….Plucky condos for example. Does that help? Do you need more detail?

  • Jacki @ Mirasol Homes
    Posted at 09:42h, 14 November Reply

    Bonnie – Thanks so much!! That is terrific! I have an off site blog that I use for Mirasol. It’s difficult to my developer add that to my website. I am just beginning to really get into promoting my site. I am using WordPress for my blog and will link my articles back to my website. I am a novice when it comes to marketing online but I know its where I need to be. Is having an offsite blog ok?

    I really appreciate you taking the time to answer my question!

    • bonnie
      Posted at 09:52h, 14 November Reply

      Just tell him to put a link to the blog on your home page in a nicely obvious area. Even I can do that. 🙂
      Send me your blog address.

  • Alan
    Posted at 02:17h, 06 March Reply

    Nice experience about unscientific methods. Quite informative.

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