Narrow down your marketing…

Narrow down your marketing…

In my previous post, I talked about how important it is to be consistent. Make sure even a small effort is executed each week or month with consistency and you will see a payoff…it’s guaranteed. But another important factor is making sure you’re addressing your market one segment at a time. Why not blast everything to everybody? It’s certainly tempting, and that way you’re sure to hit everyone, right? Well, in a word, wrong. One problem with small business is that you’re continually having to find your market, that sweet spot where you make the most money. Trying to spread a message too wide, will result in it being too thin. Think about it…if you’re trying to reach men and women between the ages of 25 to 65, that message has to be pretty broad to work for everyone. It gets diluted, and loses its strength! Better to chop up your market into segments, and even if you have to guess, approach them one at a time. If you’ve got the time and the money, maybe two at a time. But better to spend a short time with a failed segment, and move on, then to try to be all things to all people. We don’t like to buy anything that isn’t customized for us…why would your customers feel any differently?

1 Comment
  • Chauffeuse lit
    Posted at 06:49h, 06 June Reply

    Thanks for sharing that tip. Well, I also think of it. Its better to start in smaller area then gradually it will be extended to a bigger one. This helps!

    Ara

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