Neanderthal marketers at work

  • Gary Brazzell
    Posted at 09:55h, 08 June Reply

    Funny because it’s true. Just this morning I was anxiously reading a press release from Care Innovations / GE ). From the headline I thought they had the product that would produce the next great evolutionary step in home health care. After reading several pages of marketing blather, I clicked through to the website only to find more page of marketing blather. I’m in the home health industry, and I’m still not sure what the product is.

    Having managed marketing writers, I think this kind of writing often stems from the writer not fully understanding the product. So he or she just throws in details they don’t fully understand with a bunch of promotional language sure to impress the bosses. While this passes muster within the corporate walls, it fails miserably in the public. It is the job of the marketing writer to first be a quality journalist. They must diligently ask pointed questions of the client until they fully understand product offerings, how that product meets the needs of the customer, and where the product fits in the overall marketplace. If they don’t have a full understanding of those facts, the marketing writer cannot help the product/service provider communicate effectively with the public. And you end up with writing like “Round is the new Black.”

  • bonnie
    Posted at 10:08h, 08 June Reply

    It could be in part the writers, but I think it’s also a larger problem (the bigger the word the more I can charge) I sit through meetings full of ‘marketing blather’ all the time. when they’re good, they’re genius. when marketers are bad, they’re abominable.

  • Michelle
    Posted at 18:27h, 08 June Reply

    I couldn’t agree more. Usually, the best things are the simplest and easiest for people to relate too. Overthought, overblown ideas only turn people away.

  • serrajuniper@party planning guide
    Posted at 04:59h, 09 June Reply

    Yes simple and concise, the way to go

  • Mia
    Posted at 03:32h, 09 June Reply

    Yep, sometimes marketers don’t know what exactly they talk about! Big words for saying absolutely nothing.

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    Posted at 07:55h, 09 June Reply

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  • Fred
    Posted at 02:09h, 10 June Reply

    this “Stone Age” pic made me LOL and remind me of the simpsons! to be honest here, it took me some time to understand the whole logic behind this whole blog post.

  • pranie wyk?adzin warszawa
    Posted at 02:56h, 14 June Reply

    Funny picture, marketers have to make an ideology even for toothpick

  • Pranie dywanów Warszawa
    Posted at 04:21h, 13 January Reply

    Cool :-))) Neanderthal marketers at work very fun !!!

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