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25 Apr Using Twitter to pitch the media

Posted at 09:05h in How to Pitch, Social Media by Bonnie Harris 2 Comments

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If you invest some time you may find some huge payoffs down the road. Here are some simple steps to engaging media via Twitter.

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21 Apr What’s wrong with this pitch?

Posted at 08:11h in How to Pitch by Bonnie Harris 11 Comments

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What's wrong with this pitch?

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17 Feb 5 creative ways to pitch print magazines

Posted at 12:33h in How to Pitch, Public Relations by Bonnie Harris 8 Comments

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Getting an editor's attention can be key to promoting your product, book or service. In the last couple of years, we've started doing things a little differently here at Wax...and I'd like to share some of the creative ways we get an editor's attention.

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13 May Pitching bloggers

Posted at 06:23h in How to Pitch by Bonnie Harris 12 Comments

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Read how to pitch bloggers on this excellent post at Problogger.net

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01 Jun 10 steps to pitching radio

Posted at 05:15h in News by Bonnie Harris 12 Comments

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To book radio you need to think like a producer, not like somebody with something to sell. Provide real content, respond immediately and be a prompt, entertaining guest. Radio can be the springboard to bigger things - more importantly it has an incredible reach all on its own.

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12 Feb Why twitter helps us write better pitches

Posted at 16:59h in Public Relations by Bonnie Harris 1 Comment

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  Okay, this is also a thinly-veiled – well I guess it’s not veiled at all now – attempt to get more followers on twitter. I’m waxgirl333, in case you didn’t know.  But the 5 million people on twitter are learning a valuable lesson – how...

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21 Dec A good pitch is simple but not easy

Posted at 11:37h in Public Relations, Social Media by Bonnie Harris 2 Comments

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You wouldn’t believe how many people pitch me without even telling me the name of the company in the email.

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03 Nov Movie Pitch – Sarah Palin Meets the Flintstones

Posted at 14:23h in News by Bonnie Harris 0 Comments

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Okay, I feel justified in talking about Sarah Palin’s hair for two reasons – one, I am a publicist and creating an image includes the entire persona, not just the words. Second, if the world of warcraft website can mention it, so can I.  (Have you...

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03 May Offline marketing is just a new name for PR

Posted at 08:57h in Integrated Marketing, Small Business, Social Media by Bonnie Harris 8 Comments

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Lord help all those poor journalists who get deluged by a new group of savvy "offline" marketers.

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05 Nov How to know if you should fire your PR rep

Posted at 14:18h in Public Relations, Social Media by Bonnie Harris 4 Comments

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Flacks get a lot of, well, FLACK. Some of it deserved and some of it not. If you're a new product, new author, small business or otherwise lower profile brand it can take a long time to establish a media footprint, digital or otherwise. Getting placements right away isn't always the best measurement as things can take a long time. It's time to give new buyers of public relations services a checklist for separating the rock stars from the ones with rocks in their head.

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