Search
08 Oct Bridging the Gap with Integrated Marketing Concepts
PRSA ICON is an appropriate name for what has become a truly iconic event in the world of communications. For the past four years, I’ve had the honor of presenting integrated marketing concepts at the conference. Each year, I’m amazed at how rapidly communicators are...
12 Mar 4 Takeaways From Brand Intimacy: A New Paradigm in Marketing
“Our goal for the book was to codify a new marketing paradigm which our readers could leverage in order to build strong bonds with their stakeholders.” – Rina Plapler, author of Amazon’s #1 international bestseller Brand Intimacy: A New Paradigm in Marketing, and managing partner with MBLM. One book that...
11 Jun Dos and Don’ts of Presenting
The first thing you need to do is to catch the attention of your audiences with apt use of captivating images, appealing topic headings, and consistency of the idea and goal of the presentation throughout. Keep the audiences engaged by optimum usage of slides, facts,...08 Feb Why the Media is Your Customer
Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and new media has become at a minimum a key influencer in the buying decision. Earned media...31 Oct 6 Marketing hacks to get more PR
Last week I was fortunate to attend and speak at PRSA’s International Conference 2016 in Indianapolis. There are so many marketing hacks that as integrators, we use to shorten up the timeframe it takes to get earned media placements. Here are the main points. I’ve...07 Sep 4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page
Geography has significant importance when it comes to creating customized and local landing pages. If you own a burger joint based in Newark, you’d want to create a website with geo-targeted landing pages that contain information about this city. Most importantly, however, you’d want these...09 Jun The 7 Best Tools for Visual Marketers
We live in a visually dominated world. It’s rare to see any content appear on the web without a visual complement. Whether it’s a 140 character tweet or a five page white paper, content gets shared more often when accompanied by an image. Visual marketers...