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This blog post first appeared on PRSA’s ComPRehension.  Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodology commonly known as IMC. Most of us  synchronize our earned and owned media in some way. ...

Molly Borchers, Senior Communications Strategist at (W)right On Communications, recently published a pull-no-punches post on The HuffPo Blog about the love/hate relationship between journalists and public relations professionals, and why the hate part of the equation is pretty darn unfair. We’ve all seen the disparaging...