Search

06 Jul The only thing you need to do to get a reporter’s attention

Posted at 08:22h in How to Pitch by Bonnie Harris 8 Comments

0 Likes

if you remember to get to your point right away when you pitch a journalist, editor or producer your chances of coverage will increase astronomically. I promise.

Read More

19 Mar A brand rant

Posted at 14:54h in Integrated Marketing, Small Business by Bonnie Harris 14 Comments

0 Likes

I'm so tired of clients spending so much time on marketing and PR, and then not having a nice person that answers the phone. We won't get longstanding results from marketing until clients realize the ENTIRE operation has to be in alignment with the brand. Or their customers are going to get a very different feel than what their ads say.

Read More

10 Nov Information should be shared not sold

Posted at 14:49h in Public Relations, Small Business by Bonnie Harris 13 Comments

0 Likes

Of course, don't collaborate with idiots. That's a given. But the next time a colleague reaches out and wants to "brainstorm" don't try to charge her for your time. Don't try to collect commission if he gets a deal. Find the people who understand that we have to collaborate to succeed these days. The old days of competing by "what we know" are over. Don't you think?

Read More

08 Nov Conflicted in my childhood career choices

Posted at 09:18h in Uncategorized by Bonnie Harris 14 Comments

0 Likes

Going deep to find out where we can position our story is what the best flacks really do. The surface stuff is left to those who usually just coordinate.

Read More

21 Oct Try some fashion Feng Shui for your next big event

Posted at 09:11h in Public Relations by Bonnie Harris 19 Comments

0 Likes

I've already written about the power of wearing red underwear if you're going to be on TV but there's more fashion Feng Shui you can use for a really big day, whether it's a speech, an important meeting, conference or anywhere you need to be at your best.

Read More

23 Sep DIY public relations – don’t buy the snake oil

Posted at 07:22h in How to Pitch, Public Relations by Bonnie Harris 13 Comments

0 Likes

Listen, most of these DIY PR teachers are out to get your money by adding you to the list of their AMAZING teleseminars. They're hustlers and most of them have never been public relations people.

Read More

12 Sep Five reasons why the media thinks you’re boring

Posted at 09:04h in How to Pitch by Bonnie Harris 27 Comments

0 Likes

Ever wonder why some people get instant press and others languish? Despite all the reasons you hear (bad publicist, bad timing, dumb media, war, famine, smallpox outbreak..) it’s because their pitch is not nearly as interesting as they think.

Read More

04 Aug What to do when no one’s biting

Posted at 09:48h in How to Pitch, Public Relations by Bonnie Harris 5 Comments

0 Likes

Some questions to ask yourself when no reporters are "biting" at your pitch.

Read More

23 Jun I just got burned by my Hooters past

Posted at 15:28h in Small Business, Social Media by Bonnie Harris 22 Comments

0 Likes

My experience writing for Hooters Magazine just turned off a potential client. Does that mean I should bury it from view online?

Read More

09 Jun 5 easy steps to finding content for social media

Posted at 07:11h in Integrated Marketing, Social Media by Bonnie Harris 14 Comments

0 Likes

Most people start out by thinking that they have to provide all the content themselves and this is simply not true. Here are some easy ways to find good content for your social media networks - and how to make it easier.

Read More