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08 Jun Don’t use old methods to measure new media

Posted at 07:42h in Integrated Marketing, News, Social Media by Bonnie Harris 3 Comments

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So listen traditional PR folks and marketing 'mavens'. Stop trying to measure PR 2.0 the old fashioned way and PLEASE stop training your clients to do so. Teach them to envision the end result, craft a strong message and pick the mixture of channels. Don't worry how new media gets you there. Just be glad that it does.

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26 May In PR small equals mighty

Posted at 08:00h in News, Public Relations by Bonnie Harris 1 Comment

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..look for that PR person who will fall in love with your product, book or service nearly as much as you do. Don't worry if they have a BIG presence. Worry about whether they have a GREAT reputation - because in PR the smallest are often the mightiest.

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20 May Maybe reporters should do our jobs for a day

Posted at 13:28h in News, Public Relations by Bonnie Harris 5 Comments

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I agree, there are many, many people out there doing public relations because they think it's easy. And there are a lot of really bad publicists I know it's true. And media is definitely under pressure these days even more than before. But we don't have to do their job to understand. We just need a little bit more patience from the media. It's not all sunshine and roses on this side of the fence either.

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13 May How to avoid a rock star publicist

Posted at 13:42h in Public Relations by Bonnie Harris 3 Comments

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...if it sounds dumb to you, it will sound dumb to others as well. Don't let your publicist talk you into something because "they know PR". Good communications are the same whatever you do and whomever you're are talking to. Your PR should be smart, succinct and to the point. After all, it's not rocket science.

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22 Mar Writing the story myself

Posted at 17:30h in News, Public Relations by Bonnie Harris 1 Comment

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The editor did like my pitch. In fact he liked it so much he asked me to write the article. For free.

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18 Mar Writing a good hook

Posted at 14:20h in News, Public Relations by Bonnie Harris 0 Comments

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If your email has a starting sentence that the editor or reporter can see as a lead-in you've got them "hooked".

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08 Mar Nagging the media without pissing them off

Posted at 17:27h in News, Public Relations by Bonnie Harris 0 Comments

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You can nag the media wit

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16 Dec Hang loose on those waves

Posted at 20:20h in News by Bonnie Harris 2 Comments

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I was sitting here listening to my sister’s interview on WNPR “Where We Live” in Connecticut and wondering when and why radio fell so out of favor. (By the way, Jennifer is a research scientist at Yale University who studies obesity – she’s the smart one,...

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15 Oct Spinning John McCain

Posted at 10:33h in News, Public Relations by Bonnie Harris 0 Comments

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Okay, so I hate that everyone is writing about the campaign – and I can’t get any of my stinkin’ clients mentioned unless they can comment on politics, the economy or weight. What’s a girl to do other than just jump into it with them....

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20 Jul More about radio

Posted at 11:00h in News by Bonnie Harris 2 Comments

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Remember that you can’t just go on and get a ‘free’ ad. You’ve got to suggest something that will give the listeners some real content. For example on Mother’s Day we had Lisa Hammond of Femail Creations once talk about the worst mother’s day gifts...

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