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I agree, there are many, many people out there doing public relations because they think it's easy. And there are a lot of really bad publicists I know it's true. And media is definitely under pressure these days even more than before. But we don't have to do their job to understand. We just need a little bit more patience from the media. It's not all sunshine and roses on this side of the fence either.

I was sitting here listening to my sister’s interview on WNPR “Where We Live” in Connecticut and wondering when and why radio fell so out of favor. (By the way, Jennifer is a research scientist at Yale University who studies obesity – she’s the smart one,...

Remember that you can’t just go on and get a ‘free’ ad. You’ve got to suggest something that will give the listeners some real content. For example on Mother’s Day we had Lisa Hammond of Femail Creations once talk about the worst mother’s day gifts...