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12 Jul Radio

Posted at 09:57h in News by Bonnie Harris 2 Comments

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Radio is hopping right now. I will talk about it more in the newsletter but two things are going on – first it’s summer which is slower for advertising. Second it’s a slower economy and ad budgets for mediums like radio often get cut. So...

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30 May Okay, sometimes the answer isn’t fun

Posted at 15:00h in Uncategorized by Bonnie Harris 1 Comment

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Well, since I had been so pre-occupied with my mom’s illness last month I decided I had better go ask my clients how I was doing. Unfortunately I didn’t get all positives. But sometimes that’s why we don’t want to ask, right? The deal with...

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15 Feb Oprah and other good sources

Posted at 11:56h in News by Bonnie Harris 1 Comment

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There are some great DIY sources out there for PR. One of the one’s I like the best is Steve Harrison’s guide. Not only do you get a big fat book of producer names and tips on pitching, the instructional CD’s alone are worth the...

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07 Feb Persistence

Posted at 18:21h in Uncategorized by Bonnie Harris 0 Comments

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When people ask me for the key to success at PR, I always tell them it’s a combination of creativity and persistence. Most people fail at getting coverage because they give up at the first “no”. It’s important to remember that editors and producers change...

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01 Feb More on being efficient

Posted at 08:27h in Uncategorized by Bonnie Harris 0 Comments

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I got a round of “what did you think of the story” calls this week after we finished a major event here, the Minneapolis Boat Show. It always surprises me when producers and writers care what I think. After all, I’m just the flack, right?...

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18 Jan Crabby journalists

Posted at 14:49h in Uncategorized by Bonnie Harris 0 Comments

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I think one of the things that made my transition from working mainly with technology managers to working with journalists is that they share alot of the same traits. They’re typically over-worked, under-appreciated, single-minded people whose jobs require them to multi-task. And that can make...

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16 Nov have we forgotten the telephone?

Posted at 09:00h in News by Bonnie Harris 0 Comments

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This week one of my contractors picked up the phone and called the office of Kevin Huvane. Mr. Huvane is one of the top talent agents in the country and represents many A-list stars. Within 30 minutes we had the internal fax number for Harpo...

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05 Nov let’s hear it for chutzpah

Posted at 15:43h in Uncategorized by Bonnie Harris 0 Comments

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Or moxie, initiative, whatever you want to call it. I run across two kinds of clients in my work. Those who feel their product or service is so fascinating that writers MUST cover them. And those that know it takes alot of creativity, persistence, and...

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04 Oct Realistic goals

Posted at 15:10h in Uncategorized by Bonnie Harris 0 Comments

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You know, I was trying to follow a common theme for a while and then I realized that other bloggers just go where their fancy takes them so why shouldn’t I? Just like getting to wear jeans to work everyday the Internet keeps making us...

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18 Sep Writing for your business

Posted at 14:51h in Uncategorized by Bonnie Harris 1 Comment

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One thing I see a lot is a tendency to write like a golf swing. You start a big, slow swing backwards with lots of fancy supporting statements. Then spring into action with the actual core message. Sometimes it takes two or three sentences for...

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