To book radio you need to think like a producer, not like somebody with something to sell. Provide real content, respond immediately and be a prompt, entertaining guest. Radio can be the springboard to bigger things - more importantly it has an incredible reach all on its own.

Flacks get a lot of, well, FLACK. Some of it deserved and some of it not. If you're a new product, new author, small business or otherwise lower profile brand it can take a long time to establish a media footprint, digital or otherwise. Getting placements right away isn't always the best measurement as things can take a long time. It's time to give new buyers of public relations services a checklist for separating the rock stars from the ones with rocks in their head.