I'm so tired of clients spending so much time on marketing and PR, and then not having a nice person that answers the phone. We won't get longstanding results from marketing until clients realize the ENTIRE operation has to be in alignment with the brand. Or their customers are going to get a very different feel than what their ads say.
Of course, don't collaborate with idiots. That's a given. But the next time a colleague reaches out and wants to "brainstorm" don't try to charge her for your time. Don't try to collect commission if he gets a deal. Find the people who understand that we have to collaborate to succeed these days. The old days of competing by "what we know" are over. Don't you think?
I've already written about the power of wearing red underwear if you're going to be on TV but there's more fashion Feng Shui you can use for a really big day, whether it's a speech, an important meeting, conference or anywhere you need to be at your best.
Ever wonder why some people get instant press and others languish? Despite all the reasons you hear (bad publicist, bad timing, dumb media, war, famine, smallpox outbreak..) it’s because their pitch is not nearly as interesting as they think.
Most people start out by thinking that they have to provide all the content themselves and this is simply not true. Here are some easy ways to find good content for your social media networks - and how to make it easier.